Key facts, as of
As of October 12, 2026, Nike Inc. (NKE) trades at $34.71, down 49.0% over the past year. Its 52-week range runs from $31.97 to $70.44; the price is 50.7% below that high. It is 80.6% below its all-time high of $179.10, reached in November 2021, and at the lowest price it has traded at since September 2013. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −22.2%, against +312.9% for the S&P 500 (SPY). It sits 27.7% below its 200-day average of $48.01, the usual sign of a long-term downtrend. Its 30-day volatility is 23.3% annualized, which we rate medium risk. It has a trailing P/E of 16.7 and a dividend yield of 4.72%.
Cite: Portfolio Terminal, "Nike Inc. (NKE) stock analysis", 2026-10-12. https://portfolio-terminal.com/analyse/nke
Where it trades today
trading 7% of the way up its 52-week range
How the price has moved
How far it is from its record
Nike Inc. (NKE) is 80.6% below its all-time high of $179.10, reached in November 2021, and at the lowest price it has traded at since September 2013. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −22.2%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- NKE trades at 16.7x earnings versus 20.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
- NKE carries a beta of 1.10, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- NKE remains in a bearish short-term trend and sits 50.7% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- NKE is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The risk profile looks balanced enough for a diversified core-plus portfolio, provided the position size reflects sector concentration.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for NKE come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for NKE. Last refresh: Oct 12, 2026, 12:13 AM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Nike Inc. does
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to…
What analysts expect
NKE carries a hold consensus from 36 analysts, with an average price target of $38.04 versus $34.71 today (+9.6%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
NKE generated $45.89B in trailing revenue (-4.3% year over year), with a 6.7% net margin, and $1.77B of free cash flow, against $2.76B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2026 | $46.40B | $19.91B | $3.80B | $3.11B | $2.10 | $2.18B |
| 2025 | $46.31B | $19.79B | $3.70B | $3.22B | $2.17 | $3.27B |
| 2024 | $51.36B | $22.89B | $6.31B | $5.70B | $3.76 | $6.62B |
| 2023 | $51.22B | $22.29B | $5.92B | $5.07B | $3.27 | $4.87B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
NKE is in 9 of the 30 ETFs we track. It weighs most in XLY: 1.19% of the fund, holding #21 of 47.
Famous investors who hold it
NKE is in the latest 13F of 1 of the 15 famous investors we follow. Renaissance Technologies (Founded by Jim Simons) holds the most of it: 0.23% of the portfolio, position #78 of 2,931, as of Q2 2026.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
NKE beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$262.43$2.83TWhat the chart is saying
In a downtrend, below both moving averages.
downtrend- Price is 9.0% below its 50-day average and 27.7% below its 200-day.
- RSI at 38 is neither stretched nor washed out.
- The nearest ceiling is $41.34 (+19.1%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is NKE a good investment in 2026?
Nike Inc. trades at a P/E ratio of 16.7, with medium volatility (23.3% annualized). Recent trend shows weakness.
What is the risk level of NKE?
Based on 30-day volatility of 23.3%, NKE has MEDIUM risk. Beta of 1.10 indicates higher sensitivity to market movements than average.
Does NKE pay dividends?
Yes, Nike Inc. has a dividend yield of 4.72%.
How far is NKE from its all-time high?
Nike Inc. is 80.6% below its all-time high of $179.10, reached in November 2021, and at the lowest price it has traded at since September 2013. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −22.2%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold NKE?
9 of the 30 popular ETFs we track hold Nike Inc.. The largest weights: XLY (1.19%), DIA (0.42%), VIG (0.20%), VYM (0.19%) and VTV (0.17%). Measured on each issuer's full holdings file, dated August 31 to September 24, 2026.
How much of VOO is NKE?
0.07%, as of August 31, 2026: NKE is holding #238 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.71 in Nike Inc..
Which famous investors own NKE?
Renaissance Technologies (0.23% of Founded by Jim Simons's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
What is the analyst price target for NKE?
The average analyst price target for Nike Inc. (NKE) is $38.04 based on 36 analyst estimates, about 9.6% above the current price of $34.71. The published range runs from $19.00 to $94.00.
How much revenue does NKE generate?
Nike Inc. reported $45.89B in trailing twelve-month revenue. Revenue growth is running at -4.3% year over year. Net margin sits at 6.7%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare NKE with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.