Key Metrics
Price Performance
30-DAY PRICE CHART
1-YEAR PERFORMANCE
Decision Support
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- AMZN is valued near its sector range at 20.6x earnings versus 20.0x for peers, so the next move likely needs a real earnings or guidance catalyst.
- Recent realized volatility is running around 59.0%, above the sector norm of 26.0%, so position sizing matters more than usual.
- AMZN is in a bullish short-term regime and only 10.8% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- AMZN is more useful for investors comparing conviction names inside consumer cyclical than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in AMZN.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for AMZN come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as TSLA, HD, NKE.
Sources
Live quote, valuation, beta, yield, and volume fields used for AMZN. Last refresh: Aug 28, 2026, 12:46 AM.
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
Comparative context for this page is anchored around nearby tracked names such as TSLA, HD, NKE.
Editorial note
Written by Portfolio Terminal Research. Template updated 3/24/2026, with market data refreshed from the latest feed on 8/28/2026, 12:46:18 AM. This page is designed for research workflow and portfolio monitoring, not personalized investment advice.
Consumer Cyclical Sector Context
Competitors Analysis
Compare AMZN's key metrics against its main consumer cyclical sector competitors.
| COMPANY | PRICE | MARKET CAP | SECTOR | |
|---|---|---|---|---|
 AMZN(You are here) | $256.26 | $2.76T | Consumer Cyclical | — |
| $354.81 | $1.40T | Consumer Cyclical | VIEW → | |
| $328.61 | $327.85B | Consumer Cyclical | VIEW → | |
| $38.44 | $57.03B | Consumer Cyclical | VIEW → |
Technical Analysis
Amazon.com Inc. is currently trading at $256.26, which is 10.8% below its 52-week high. With a beta of 1.45, the stock shows higher sensitivity to market movements.
Frequently Asked Questions
Is AMZN a good buy right now?
Amazon.com Inc. trades at 20.6x earnings. This is near market average. Current risk level is Very High based on 59.0% volatility.
Does AMZN pay dividends?
Amazon.com Inc. does not currently pay a regular dividend. The company may be reinvesting profits for growth.
How volatile is AMZN?
With 30-day annualized volatility of 59.0% and beta of 1.45,AMZN is classified as Very High risk. Expect larger swings than the broader market during volatile periods.
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