Key Metrics
Price Performance
30-DAY PRICE CHART
1-YEAR PERFORMANCE
Decision Support
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- AMZN trades at 29.3x earnings, well above the consumer cyclical average of 20.0x, so the market is already pricing in above-consensus execution.
- Recent realized volatility is running around 34.6%, above the sector norm of 26.0%, so position sizing matters more than usual.
- Relative performance versus TSLA, HD, NKE matters here because leadership inside consumer cyclical rarely stays static for long.
Portfolio Use Case
- AMZN is more useful for investors comparing conviction names inside consumer cyclical than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in AMZN.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- There is little income cushion here, so total return depends mainly on price appreciation and execution staying on track.
Methodology
- Price, market cap, beta, yield, and liquidity fields for AMZN come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as TSLA, HD, NKE.
Sources
Live quote, valuation, beta, yield, and volume fields used for AMZN. Last refresh: Jul 13, 2026, 2:03 AM.
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
Comparative context for this page is anchored around nearby tracked names such as TSLA, HD, NKE.
Editorial note
Written by Portfolio Terminal Research. Template updated 3/24/2026, with market data refreshed from the latest feed on 7/13/2026, 2:03:57 AM. This page is designed for research workflow and portfolio monitoring, not personalized investment advice.
Consumer Cyclical Sector Context
Competitors Analysis
Compare AMZN's key metrics against its main consumer cyclical sector competitors.
| COMPANY | PRICE | MARKET CAP | SECTOR | |
|---|---|---|---|---|
 AMZN(You are here) | $245.34 | $2.64T | Consumer Cyclical | — |
| $407.76 | $1.53T | Consumer Cyclical | VIEW → | |
| $343.30 | $342.31B | Consumer Cyclical | VIEW → | |
| $44.37 | $65.71B | Consumer Cyclical | VIEW → |
Technical Analysis
Amazon.com Inc. is currently trading at $245.34, which is 11.9% below its 52-week high. With a beta of 1.46, the stock shows higher sensitivity to market movements.
Frequently Asked Questions
Is AMZN a good buy right now?
Amazon.com Inc. trades at 29.3x earnings. This is near market average. Current risk level is High based on 34.6% volatility.
Does AMZN pay dividends?
Amazon.com Inc. does not currently pay a regular dividend. The company may be reinvesting profits for growth.
How volatile is AMZN?
With 30-day annualized volatility of 34.6% and beta of 1.46,AMZN is classified as High risk. Expect larger swings than the broader market during volatile periods.
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