Key facts, as of
As of October 11, 2026, Amazon.com Inc. (AMZN) trades at $262.43, up 15.2% over the past year. Its 52-week range runs from $196.00 to $287.20; the price is 8.6% below that high. It is 8.6% below its all-time high of $287.20, reached in August 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +495.1%, against +312.9% for the S&P 500 (SPY). It sits 8.4% above its 200-day average of $242.15, the usual sign of a long-term uptrend. Its 30-day volatility is 25.0% annualized, which we rate medium risk. It has a trailing P/E of 21.1.
Cite: Portfolio Terminal, "Amazon.com Inc. (AMZN) stock analysis", 2026-10-11. https://portfolio-terminal.com/analyse/amzn
Where it trades today
trading 73% of the way up its 52-week range
How the price has moved
How far it is from its record
Amazon.com Inc. (AMZN) is 8.6% below its all-time high of $287.20, reached in August 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +495.1%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- AMZN is valued near its sector range at 21.1x earnings versus 20.0x for peers, so the next move likely needs a real earnings or guidance catalyst.
- AMZN carries a beta of 1.46, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- Relative performance versus TSLA, HD, NKE matters here because leadership inside consumer cyclical rarely stays static for long.
Portfolio Use Case
- AMZN is more useful for investors comparing conviction names inside consumer cyclical than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in AMZN.
- There is little income cushion here, so total return depends mainly on price appreciation and execution staying on track.
- The view would need revisiting if peers such as TSLA, HD, NKE start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for AMZN come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as TSLA, HD, NKE.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for AMZN. Last refresh: Oct 11, 2026, 10:20 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as TSLA, HD, NKE.
What Amazon.com Inc. does
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and…
What analysts expect
AMZN carries a strong buy consensus from 58 analysts, with an average price target of $331.36 versus $262.43 today (+26.3%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
AMZN generated $775.68B in trailing revenue (19.6% year over year), with a 17.4% net margin, and $3.22B of free cash flow, against $128.65B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $716.92B | $360.51B | $79.97B | $77.67B | $7.29 | $7.70B |
| 2024 | $637.96B | $311.67B | $68.59B | $59.25B | $5.66 | $32.88B |
| 2023 | $574.78B | $270.05B | $36.85B | $30.43B | $2.95 | $32.22B |
| 2022 | $513.98B | $225.15B | $12.25B | -$2.72B | -$0.27 | -$16.89B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
AMZN is in 11 of the 30 ETFs we track. It weighs most in XLY: 23.1% of the fund, holding #1 of 47.
Famous investors who hold it
AMZN is in the latest 13F of 9 of the 15 famous investors we follow. Seth Klarman (Baupost Group) holds the most of it: 16.5% of the portfolio, position #1 of 23, as of Q2 2026. It is Seth Klarman's largest position. It is also the largest position of David Tepper and George Soros.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
AMZN beside the consumer cyclical names it is usually measured against.
AMZNyou are here$262.43$2.83TWhat the chart is saying
In an uptrend, pressing toward $276.65 resistance.
uptrend- Price is 1.3% above its 50-day average and 8.4% above its 200-day.
- RSI at 59 is neither stretched nor washed out.
- The nearest ceiling is $276.65 (+5.4%), the nearest floor $257.84 (-1.7%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is AMZN a good investment in 2026?
Amazon.com Inc. trades at a P/E ratio of 21.1, with medium volatility (25.0% annualized). The stock is in a consolidation phase.
What is the risk level of AMZN?
Based on 30-day volatility of 25.0%, AMZN has MEDIUM risk. Beta of 1.46 indicates higher sensitivity to market movements than average.
Does AMZN pay dividends?
Amazon.com Inc. currently does not pay a regular dividend.
How far is AMZN from its all-time high?
Amazon.com Inc. is 8.6% below its all-time high of $287.20, reached in August 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +495.1%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold AMZN?
11 of the 30 popular ETFs we track hold Amazon.com Inc.. The largest weights: XLY (23.1%), VUG (4.76%), QQQ (4.07%), QQQM (4.05%) and VOO (3.84%). Measured on each issuer's full holdings file, dated August 31 to October 1, 2026.
How much of VOO is AMZN?
3.84%, as of August 31, 2026: AMZN is holding #4 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $38.43 in Amazon.com Inc..
Which famous investors own AMZN?
Seth Klarman (16.5% of Baupost Group's 13F), David Tepper (15.4% of Appaloosa's 13F), Bill Ackman (10.5% of Pershing Square's 13F), Chase Coleman (9.62% of Tiger Global Management's 13F) and Dan Loeb (8.91% of Third Point's 13F), and 4 more of the investors we follow, according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
What is the analyst price target for AMZN?
The average analyst price target for Amazon.com Inc. (AMZN) is $331.36 based on 58 analyst estimates, about 26.3% above the current price of $262.43. The published range runs from $230.00 to $405.00.
How much revenue does AMZN generate?
Amazon.com Inc. reported $775.68B in trailing twelve-month revenue. Revenue growth is running at 19.6% year over year. Net margin sits at 17.4%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare AMZN with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.