Is BKNG a good investment in 2026?

Booking Holdings trades at a P/E ratio of 26.2, with high volatility (37.5% annualized). The stock is in a consolidation phase.

What is the risk level of BKNG?

Based on 30-day volatility of 37.5%, BKNG has HIGH risk. Beta of 1.20 indicates higher sensitivity to market movements than average.

Booking Holdings (BKNG) Stock Analysis & Price Outlook

Q: Does BKNG pay dividends?

Yes, Booking Holdings has a dividend yield of 0.91%.

Key Metrics

MARKET CAP

$137.35B

P/E RATIO

26.2

BETA

1.20

More volatile

DIV YIELD

0.91%

52W HIGH

$233.58

52W LOW

$150.62

VOLATILITY

37.5%

30d annualized

Price Performance

30-DAY PRICE CHART

$169.65 → $173.46+2.25%

30 days agoToday

1-YEAR PERFORMANCE

$182.93 → $173.46-5.2%

BKNG | 52-week chartLast updated: 4/13/2026

Consumer Cyclical Sector Context

Discretionary spending sector sensitive to economic cycles, including retail and automotive.

METRIC	BKNG	SECTOR AVG	VS SECTOR
P/E Ratio	26.2x	20.0x	↑ 31%
Beta	1.20	1.20	Less volatile
Div Yield	0.91%	1.20%	Below avg
30d Volatility	37.5%	26%	Higher risk

TOP CONSUMER CYCLICAL PEERS

AMZN

TSLA

Competitors Analysis

Compare BKNG's key metrics against its main consumer cyclical sector competitors.

COMPANY	PRICE	MARKET CAP	SECTOR
BKBKNG(You are here)	$173.46	$137.35B	Consumer Cyclical	—
AMZN	$238.38	$2.56T	Consumer Cyclical	VIEW →
TSLA	$348.95	$1.31T	Consumer Cyclical	VIEW →
HD	$337.34	$336.00B	Consumer Cyclical	VIEW →

Click on a competitor to view their full analysis

Technical Analysis

Booking Holdings is currently trading at $173.46, which is 25.7% below its 52-week high. With a beta of 1.20, the stock shows average sensitivity to market movements.

RSI (14)NEUTRAL

30-DAY TRENDNEUTRAL

VOLUME5.1M(Below avg)

Frequently Asked Questions

Is BKNG a good buy right now?

Booking Holdings trades at 26.2x earnings. This is near market average. Current risk level is High based on 37.5% volatility.

Does BKNG pay dividends?

Yes, Booking Holdings offers a dividend yield of 0.91%. This translates to approximately $1.58 per share annually.

How volatile is BKNG?

With 30-day annualized volatility of 37.5% and beta of 1.20,BKNG is classified as High risk. Expect larger swings than the broader market during volatile periods.