CONSUMER CYCLICAL2/27/2026 • LIVE

Booking Holdings (BKNG)

Booking Holdings (BKNG) is a consumer cyclical company operating in travel services. Results are tied to consumer spending, wage trends, and macro cycle strength. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

PRICE
$4250.26
+2.10% today
RISK
VERY HIGH

Key Metrics

MARKET CAP
$137.00B
P/E RATIO
25.6
BETA
1.19
More volatile
DIV YIELD
0.92%
52W HIGH
$5839.41
52W LOW
$3765.45
VOLATILITY
54.6%
30d annualized

Price Performance

30-DAY PRICE CHART

$5153.41 → $4250.26-17.53%
30 days agoToday

1-YEAR PERFORMANCE

$5016.01 → $4250.26-15.3%
$4406$4940$5473FebMarAprMayJunJulAugSepOctNovDecJan
BKNG | 52-week chartLast updated: 2/27/2026

Consumer Cyclical Sector Context

Discretionary spending sector sensitive to economic cycles, including retail and automotive.

METRICBKNGSECTOR AVGVS SECTOR
P/E Ratio25.6x20.0x 28%
Beta1.191.20Less volatile
Div Yield0.92%1.20%Below avg
30d Volatility54.6%26%Higher risk

TOP CONSUMER CYCLICAL PEERS

Competitors Analysis

Compare BKNG's key metrics against its main consumer cyclical sector competitors.

COMPANYPRICEMARKET CAPSECTOR
BKNG(You are here)
$4250.26$137.00BConsumer Cyclical
AMZN$207.92$2.23TConsumer CyclicalVIEW →
TSLA$408.58$1.53TConsumer CyclicalVIEW →
HD$375.09$373.41BConsumer CyclicalVIEW →
Click on a competitor to view their full analysis

Technical Analysis

Booking Holdings is currently trading at $4250.26, which is 27.2% below its 52-week high. With a beta of 1.19, the stock shows average sensitivity to market movements.

RSI (14)NEUTRAL
30-DAY TRENDBEARISH
VOLUME0.7M(Above avg)

Frequently Asked Questions

Is BKNG a good buy right now?

Booking Holdings trades at 25.6x earnings. This is near market average. Current risk level is Very High based on 54.6% volatility.

Does BKNG pay dividends?

Yes, Booking Holdings offers a dividend yield of 0.92%. This translates to approximately $39.10 per share annually.

How volatile is BKNG?

With 30-day annualized volatility of 54.6% and beta of 1.19,BKNG is classified as Very High risk. Expect larger swings than the broader market during volatile periods.

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Last updated: 2/27/2026, 2:03:36 PM