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EBAYconsumer cyclicalnasdaqgs

eBay Inc. logoeBay Inc.

eBay Inc. (EBAY) is a consumer cyclical company; Yahoo Finance files it under internet retail.

Price

$121.96

-1.13% on Nov 6

Risk

High

32.6% vol · 30d

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Key facts, as of

As of November 6, 2026, eBay Inc. (EBAY) trades at $121.96, up 50.8% over the past year. Its 52-week range runs from $78.03 to $127.74; the price is 4.5% below that high. It is 4.5% below its all-time high of $127.74, reached in November 2026. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +383.8%, against +316.3% for the S&P 500 (SPY). It sits 16.5% above its 200-day average of $104.70, and its 50-day average is above the 200-day too: an uptrend on both averages. Its 30-day volatility is 32.6% annualized, which we rate high risk. It has a trailing P/E of 26.6 and a dividend yield of 1.02%.

Cite: Portfolio Terminal, "eBay Inc. (EBAY) stock analysis", 2026-11-06. https://portfolio-terminal.com/analyse/ebay

01Market

Where it trades today

Market cap

$53.54B

Price / earnings

26.6x

Beta

1.27

swings more than the market

Dividend yield

1.02%

Volume

3.02M

avg 4.42M

50-day average

$112.55

200-day average

$104.70

30-day move

+8.9%

52-week range4.5% below the high
low $78.03$121.96high $127.74

trading 88% of the way up its 52-week range

02Price

How the price has moved

30-day price+8.91%
30 days ago$111.98 → $121.96today
1-year performance+45.5%
$90$102$115NovDecJanFebMarAprMayJunJulAugSepOct
EBAY · 52 weeks$83.85 → $121.96
03History

How far it is from its record

All-time high

$127.74

Nov 2026, intraday

From the high

−4.5%

+4.7% to regain it

History from

Sep 1998

monthly, Yahoo Finance

10 years

+383.8%

SPY +316.3%

eBay Inc. (EBAY) is 4.5% below its all-time high of $127.74, reached in November 2026. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +383.8%, against +316.3% for the S&P 500 (SPY).

EBAY since Sep 1998−4.5% from the high
$33$66$99$121.96$127.74 · Nov 2026200020102020
Month-end closes, split-adjusted · dashed: today
04Read

The read, from its own figures

the read3 sources

What its numbers say

  • EBAY closes above its 50-day average ($112.55), and the 50-day sits above the 200-day ($104.70): on both averages the chart reads as an uptrend.
  • At $121.96, EBAY is 4.5% below its 1-year high of $127.74, set on November 5, 2026, and 56.3% above its 1-year low of $78.03 (February 17, 2026).
  • Over the past month EBAY rose 8.9%, from $111.98 to $121.96.
  • EBAY trades at 26.6x its last twelve months of earnings and 17.7x the next twelve months' estimate, so analysts expect earnings 50.2% higher.
  • Its P/E is 18.7% above the 22.4x median of the 2 other internet retail companies we track (AMZN, ETSY).
  • EBAY's 30-day volatility, 32.6% a year, works out to a typical daily move of about 2.1%.
  • Yahoo Finance puts its beta at 1.27: over five years of monthly returns, EBAY moved about 1.27% for each 1% move of the S&P 500.

What would change the read

  • A close under the 50-day average, $112.55 (−7.7% from the last close), would turn the read to a pullback; under the 200-day, $104.70 (−14.2%), the longer rise is in question.
  • A close above $127.74 (+4.7%) would be a new 1-year high; below $78.03 (−36.0%), a new 1-year low.

How it is computed

  • Prices are Yahoo Finance's daily candles for EBAY, the same ones the chart below draws; the P/E, forward P/E and beta are Yahoo Finance quote fields.
  • The averages are simple means of the last 50 and 200 closes; the 1-year high and low are the highest high and lowest low of the last 252 sessions; the 30-day volatility is the standard deviation of the past month's daily returns, annualized with the square root of 252.
  • Peers are the other companies Yahoo Finance files under internet retail among the assets we track, not a full industry screen; the median counts those with a positive P/E.
  • Every sentence here is written by code from those figures, refreshed daily; nobody edits it for EBAY by hand. It describes what the price and the multiples have done, not what they will do, and it is not advice.

Sources

  • Yahoo Finance quote and daily historyopen →

    The candles, the averages' inputs and the quote fields used for EBAY. Last refresh: Nov 8, 2026, 10:53 PM UTC.

  • How Portfolio Terminal computes its figuresopen →

    The methodology page behind the analytics and their refresh cadence.

  • Industry classification

    Yahoo Finance's industry, as stored in our list of tracked assets: Internet Retail.

Computed, not written · Code turns the figures above into these sentences; market data refreshed 11/8/2026, 10:53:28 PM. Page built by Julien Esnault. A description of the data, not advice.
05About

What eBay Inc. does

profile

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.

Employees

12,300

Industry

Internet Retail

Headquarters

San Jose, United States

06Analyst Consensus

What analysts expect

EBAY carries a buy consensus from 27 analysts, with an average price target of $126.74 versus $121.96 today (+3.9%). Targets are estimates and can move quickly after earnings.

Consensus

Buy

Average target

$126.74

$71.00 to $153.00

Upside to target

+3.9%

Analysts covering

27

Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.

07Financial Strength

How the business is doing

EBAY generated $12.39B in trailing revenue (13.7% year over year), with a 16.9% net margin, and $1.70B of free cash flow, against $5.23B of net debt.

Revenue (TTM)

$12.39B

Net margin

16.9%

Revenue growth

13.7%

Free cash flow

$1.70B

Gross margin

72.2%

Operating margin

19.2%

Return on equity

46.0%

Total cash

$1.98B

Total debt

$7.21B

Earnings growth

-18.1%

08Annual Financials

The numbers, year by year

annual financials4 years
Fiscal yearRevenueGross profitOperating incomeNet incomeEPSFree cash flow
2025$11.10B$7.93B$2.28B$2.03B$4.43$1.43B
2024$10.28B$7.40B$2.32B$1.98B$3.99$1.96B
2023$10.11B$7.28B$1.94B$2.77B$5.22$1.97B
2022$9.79B$7.12B$2.35B-$1.27B-$2.27$1.80B
Company filings via Yahoo Finance. Refreshed 11/8/2026.
09Next Earnings

When it reports next

Next report

Oct 28, 2026

EPS estimate

$1.51

Revenue estimate

$3.23B

Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.

10ETFs

Which ETFs hold it

EBAY is in 19 of the 54 ETFs we track. It weighs most in XLY: 1.30% of the fund, holding #19 of 48.

etfs holding it19 of 54 funds
XLY1.30%#19 of 48VO0.42%#94 of 271RSP0.23%#15 of 504VYM0.18%#126 of 593VTV0.16%#173 of 298SPYG0.10%#98 of 152VOOG0.09%#103 of 152SPY0.07%#229 of 504IVV0.07%#228 of 503CSPX0.07%#230 of 503ITOT0.07%#234 of 2,423VOO0.06%#250 of 505VUAA0.06%#250 of 503VTI0.06%#256 of 3,516SSAC0.05%#340 of 1,640IWDA0.05%#391 of 1,248VWCE0.04%#428 of 3,795VT0.04%#437 of 10,155IWF0.03%#189 of 371
11Industry

How its figures compare with those peers

versus its peersEBAY vs the median of AMZN, ETSY
metricEBAYmedian · ngap
price / earnings26.6x22.4x · 2+19%
beta1.271.64 · 2−22%
dividend yield1.02%0.00% · 2—
30-day volatility32.6%49.7% · 2−34%
Live Yahoo Finance figures for each name; n counts the peers that have the figure.
12Peers

Companies in the same industry

EBAY beside the other companies Yahoo Finance files under internet retail among the assets we track (AMZN, ETSY, largest first).

peers3 companies
companypricemarket cap
eBay Inc. logoEBAY$121.96$53.54B
Amazon.com Inc. logoAMZN$259.30$2.80TEtsy Inc. logoETSY$89.93$7.75B
Any row opens that company's own analysis.
13Technicals

What the chart is saying

In an uptrend, 4.5% under its 1-year high with no resistance above.

uptrend
ebay · daily
50-day 113200-day 105resistancesupport
1001107030RSI 14 · 59volS 119S 115122JunJulAugSepOctNov
Daily candles · EBAYLevels are zones where the price turned at least twice in the last year. Last close $121.96 on 2026-11-06.

RSI (14)

59

neutral zone

vs 50-day

+8.4%

avg $112.55

vs 200-day

+16.5%

avg $104.70

From 1-year high

−4.5%

high $127.74 · 2026-11-05

levels and the read33% annualized vol · 30d
support$118.72turned here 2×−2.7%
support$114.85turned here 3×−5.8%
  • Price is 8.4% above its 50-day average and 16.5% above its 200-day.
  • RSI at 59 is neither stretched nor washed out.
  • Nothing above has stopped it this year; the nearest floor is $118.72 (-2.7%).

A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.

14Questions

Questions people ask about it

questions8 answered

How is EBAY valued right now?

eBay Inc. trades at 26.6 times its last twelve months of earnings and 17.7 times the next twelve months' estimate (Yahoo Finance, November 6, 2026). On the chart: in an uptrend, 4.5% under its 1-year high with no resistance above. Price is 8.4% above its 50-day average and 16.5% above its 200-day.

What is the risk level of EBAY?

Based on 30-day volatility of 32.6%, EBAY has HIGH risk. Its beta of 1.27 means it has swung more than the S&P 500 over the last five years.

Does EBAY pay dividends?

Yes, eBay Inc. has a dividend yield of 1.02%.

How far is EBAY from its all-time high?

eBay Inc. is 4.5% below its all-time high of $127.74, reached in November 2026. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +383.8%, against +316.3% for the S&P 500 (SPY).

Which ETFs hold EBAY?

19 of the 54 popular ETFs we track hold eBay Inc.. The largest weights: XLY (1.30%), VO (0.42%), RSP (0.23%), VYM (0.18%) and VTV (0.16%). Measured on each issuer's full holdings file, dated September 30 to October 18, 2026.

How much of VOO is EBAY?

0.06%, as of September 30, 2026: EBAY is holding #250 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.64 in eBay Inc..

What is the analyst price target for EBAY?

The average analyst price target for eBay Inc. (EBAY) is $126.74 based on 27 analyst estimates, about 3.9% above the current price of $121.96. The published range runs from $71.00 to $153.00.

How much revenue does EBAY generate?

eBay Inc. reported $12.39B in trailing twelve-month revenue. Revenue growth is running at 13.7% year over year. Net margin sits at 16.9%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.

Compare EBAY with anything

Five years side by side: what $10,000 became, how far each fell, whether they move together.

eBay Inc. logo