Where it trades today
trading 82% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- EBAY trades at 23.5x earnings, well above the consumer cyclical average of 20.0x, so the market is already pricing in above-consensus execution.
- EBAY carries a beta of 1.34, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- EBAY is in a bullish short-term regime and only 6.3% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- EBAY is more useful for investors comparing conviction names inside consumer cyclical than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in EBAY.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for EBAY come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for EBAY. Last refresh: Sep 18, 2026, 10:56 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What eBay Inc. does
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
What analysts expect
EBAY carries a hold consensus from 27 analysts, with an average price target of $116.22 versus $111.84 today (+3.9%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
EBAY generated $12.01B in trailing revenue (14.8% year over year), with a 18.6% net margin, and $1.58B of free cash flow, against $3.83B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $11.10B | $7.93B | $2.28B | $2.03B | $4.43 | $1.43B |
| 2024 | $10.28B | $7.40B | $2.32B | $1.98B | $3.99 | $1.96B |
| 2023 | $10.11B | $7.28B | $1.94B | $2.77B | $5.22 | $1.97B |
| 2022 | $9.79B | $7.12B | $2.35B | -$1.27B | -$2.27 | $1.80B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
EBAY beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$253.71$2.74TWhat the chart is saying
eBay Inc. trades at $111.84, 6.3% below its 52-week high. With a beta of 1.34, it shows more sensitivity to what the wider market does.
Questions people ask about it
Is EBAY a good buy right now?
eBay Inc. trades at 23.5x earnings. This is near market average. Current risk level is Medium based on 27.8% volatility.
Does EBAY pay dividends?
Yes, eBay Inc. offers a dividend yield of 1.10%. That is roughly $1.23 per share a year.
How volatile is EBAY?
With 30-day annualized volatility of 27.8% and beta of 1.34, EBAY is classified as Medium risk. Expect larger swings than the broader market during volatile periods.
What is the analyst price target for EBAY?
The average analyst price target for eBay Inc. (EBAY) is $116.22 based on 27 analyst estimates, about 3.9% above the current price of $111.84. The published range runs from $67.00 to $145.00.
How much revenue does EBAY generate?
eBay Inc. reported $12.01B in trailing twelve-month revenue. Revenue growth is running at 14.8% year over year. Net margin sits at 18.6%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.