Key facts, as of
As of October 11, 2026, Starbucks Corporation (SBUX) trades at $90.75, up 13.8% over the past year. Its 52-week range runs from $77.99 to $110.51; the price is 17.9% below that high. It is 28.2% below its all-time high of $126.32, reached in July 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +115.3%, against +312.9% for the S&P 500 (SPY). It sits 8.3% below its 200-day average of $98.92, the usual sign of a long-term downtrend. Its 30-day volatility is 18.9% annualized, which we rate medium risk. It has a trailing P/E of 52.5 and a dividend yield of 2.78%.
Cite: Portfolio Terminal, "Starbucks Corporation (SBUX) stock analysis", 2026-10-11. https://portfolio-terminal.com/analyse/sbux
Where it trades today
trading 39% of the way up its 52-week range
How the price has moved
How far it is from its record
Starbucks Corporation (SBUX) is 28.2% below its all-time high of $126.32, reached in July 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +115.3%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- SBUX trades at 52.5x earnings, well above the consumer cyclical average of 20.0x, so the market is already pricing in above-consensus execution.
- Recent realized volatility sits near 18.9%, below the sector norm of 26.0%, which supports a steadier role inside a diversified portfolio.
- SBUX remains in a bearish short-term trend and sits 17.9% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- SBUX is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The risk profile looks balanced enough for a diversified core-plus portfolio, provided the position size reflects sector concentration.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in SBUX.
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for SBUX come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for SBUX. Last refresh: Oct 11, 2026, 10:39 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Starbucks Corporation does
Starbucks Corporation, together with its subsidiaries, operates as a roaster, marketer, and retailer of coffee internationally. The company operates through three segments: North America, International, and Channel Development. Its stores offer coffee, tea, and other beverages, roasted whole beans and ground coffees, complementary food, packaged coffees, single-serve products, and ready-to-drink beverages; and various food products, such as pastries, breakfast sandwiches, and lunch items. The company also licenses its trademarks through licensed stores, and grocery and foodservice accounts. The company offers its products under the Starbucks Coffee, Teavana, Seattle's Best Coffee, Ethos,…
What analysts expect
SBUX carries a buy consensus from 30 analysts, with an average price target of $111.33 versus $90.75 today (+22.7%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
SBUX generated $38.34B in trailing revenue (-1.4% year over year), with a 5.2% net margin, and $3.07B of free cash flow, against $18.84B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $37.18B | $8.47B | $3.58B | $1.86B | $1.63 | $2.44B |
| 2024 | $36.18B | $9.71B | $5.11B | $3.76B | $3.32 | $3.32B |
| 2023 | $35.98B | $9.85B | $5.50B | $4.12B | $3.60 | $3.68B |
| 2022 | $32.25B | $8.37B | $4.43B | $3.28B | $2.86 | $2.56B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
SBUX is in 10 of the 30 ETFs we track. It weighs most in XLY: 2.94% of the fund, holding #7 of 47.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
SBUX beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$262.43$2.83TWhat the chart is saying
Slipped under its 50-day average inside a longer uptrend.
weakening- Price is 10.4% below its 50-day average and 8.3% below its 200-day.
- RSI at 29 is oversold: selling has been one-sided.
- The nearest ceiling is $93.32 (+2.8%), the nearest floor $87.71 (-3.4%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is SBUX a good investment in 2026?
Starbucks Corporation trades at a P/E ratio of 52.5, with medium volatility (18.9% annualized). Recent trend shows weakness.
What is the risk level of SBUX?
Based on 30-day volatility of 18.9%, SBUX has MEDIUM risk. Beta of 0.97 indicates lower sensitivity to market movements than average.
Does SBUX pay dividends?
Yes, Starbucks Corporation has a dividend yield of 2.78%.
How far is SBUX from its all-time high?
Starbucks Corporation is 28.2% below its all-time high of $126.32, reached in July 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +115.3%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold SBUX?
10 of the 30 popular ETFs we track hold Starbucks Corporation. The largest weights: XLY (2.94%), VIG (0.52%), VYM (0.49%), QQQM (0.45%) and QQQ (0.45%). Measured on each issuer's full holdings file, dated August 31 to October 1, 2026.
How much of VOO is SBUX?
0.18%, as of August 31, 2026: SBUX is holding #96 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $1.83 in Starbucks Corporation.
What is the analyst price target for SBUX?
The average analyst price target for Starbucks Corporation (SBUX) is $111.33 based on 30 analyst estimates, about 22.7% above the current price of $90.75. The published range runs from $82.00 to $143.00.
How much revenue does SBUX generate?
Starbucks Corporation reported $38.34B in trailing twelve-month revenue. Revenue growth is running at -1.4% year over year. Net margin sits at 5.2%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare SBUX with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.