Where it trades today
trading 0% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- WHR trades at 10.5x earnings versus 20.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
- Recent realized volatility is running around 39.9%, above the sector norm of 26.0%, so position sizing matters more than usual.
- WHR remains in a bearish short-term trend and sits 66.3% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- WHR is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The risk profile looks balanced enough for a diversified core-plus portfolio, provided the position size reflects sector concentration.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for WHR come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for WHR. Last refresh: Sep 18, 2026, 10:57 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Whirlpool Corporation does
Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Latin America, and internationally. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, InSinkErator, affresh, Gladiator, Swash, everydrop, Eslabon de Lujo, and Acros brands. The company sells its…
Employees
41,000
Industry
Furnishings, Fixtures & Appliances
Headquarters
Benton Harbor, United States
What analysts expect
WHR carries a hold consensus from 12 analysts, with an average price target of $50.67 versus $31.97 today (+58.5%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
WHR generated $14.92B in trailing revenue (-6.8% year over year), with a 1.3% net margin, and -$485.38M of free cash flow, against $6.82B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $15.52B | $2.39B | $727.00M | $318.00M | $5.68 | $81.00M |
| 2024 | $16.61B | $2.58B | $866.00M | -$323.00M | -$5.87 | $384.00M |
| 2023 | $19.45B | $3.17B | $1.14B | $481.00M | $8.76 | $366.00M |
| 2022 | $19.72B | $3.07B | $1.22B | -$1.52B | -$27.18 | $820.00M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
WHR beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$253.71$2.74TWhat the chart is saying
Whirlpool Corporation trades at $31.97, 66.3% below its 52-week high. With a beta of 1.15, it shows about average sensitivity to what the wider market does.
Questions people ask about it
Is WHR a good buy right now?
Whirlpool Corporation trades at 10.5x earnings. This is below market average, potentially undervalued. Current risk level is High based on 39.9% volatility.
Does WHR pay dividends?
Yes, Whirlpool Corporation offers a dividend yield of 9.90%. That is roughly $3.17 per share a year.
How volatile is WHR?
With 30-day annualized volatility of 39.9% and beta of 1.15, WHR is classified as High risk. Expect larger swings than the broader market during volatile periods.
What is the analyst price target for WHR?
The average analyst price target for Whirlpool Corporation (WHR) is $50.67 based on 12 analyst estimates, about 58.5% above the current price of $31.97. The published range runs from $31.00 to $137.00.
How much revenue does WHR generate?
Whirlpool Corporation reported $14.92B in trailing twelve-month revenue. Revenue growth is running at -6.8% year over year. Net margin sits at 1.3%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.