Key facts, as of
As of October 8, 2026, Zebra Technologies (ZBRA) trades at $386.05, up 30.1% over the past year. Its 52-week range runs from $199.05 to $390.80; the price is 1.2% below that high. It is 37.2% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +436.3%, against +312.9% for the S&P 500 (SPY). It sits 43.5% above its 200-day average of $269.08, the usual sign of a long-term uptrend. Its 30-day volatility is 23.7% annualized, which we rate medium risk. It has a trailing P/E of 35.4.
Cite: Portfolio Terminal, "Zebra Technologies (ZBRA) stock analysis", 2026-10-08. https://portfolio-terminal.com/analyse/zbra
Where it trades today
trading 98% of the way up its 52-week range
How the price has moved
How far it is from its record
Zebra Technologies (ZBRA) is 37.2% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +436.3%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Execution usually depends on product cycles, cloud demand, and how efficiently new AI or software capex converts into durable revenue.
- ZBRA trades at 35.4x earnings, well above the technology average of 28.5x, so the market is already pricing in above-consensus execution.
- Recent realized volatility sits near 23.7%, below the sector norm of 28.0%, which supports a steadier role inside a diversified portfolio.
- ZBRA is in a bullish short-term regime and only 1.2% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- ZBRA is more useful for investors comparing conviction names inside technology than for someone looking for a passive “set and forget” holding.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in technology can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in ZBRA.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- There is little income cushion here, so total return depends mainly on price appreciation and execution staying on track.
Methodology
- Price, market cap, beta, yield, and liquidity fields for ZBRA come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Technology so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AAPL, MSFT, NVDA.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for ZBRA. Last refresh: Oct 8, 2026, 10:10 AM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AAPL, MSFT, NVDA.
What Zebra Technologies does
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and…
Employees
10,700
Industry
Communication Equipment
Headquarters
Lincolnshire, United States
What analysts expect
ZBRA carries a buy consensus from 15 analysts, with an average price target of $413.85 versus $386.05 today (+7.2%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
ZBRA generated $5.85B in trailing revenue (20.4% year over year), with a 9.2% net margin, and $576.75M of free cash flow, against $2.80B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $5.40B | $2.59B | $800.00M | $419.00M | $8.24 | $831.00M |
| 2024 | $4.98B | $2.41B | $765.00M | $528.00M | $10.25 | $954.00M |
| 2023 | $4.58B | $2.12B | $585.00M | $296.00M | $5.75 | -$91.00M |
| 2022 | $5.78B | $2.62B | $936.00M | $463.00M | $8.86 | $413.00M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
ZBRA is in 6 of the 30 ETFs we track. It weighs most in VGT: 0.11% of the fund, holding #83 of 318.
Famous investors who hold it
ZBRA is in the latest 13F of 1 of the 15 famous investors we follow. Ray Dalio (Bridgewater Associates) holds the most of it: 0.16% of the portfolio, position #98 of 992, as of Q2 2026.
How it sits in technology
High-growth sector driven by innovation, cloud computing, AI, and digital transformation.
The companies it competes with
ZBRA beside the technology names it is usually measured against.
What the chart is saying
In an uptrend, 1.2% under its 1-year high with no resistance above.
uptrend- Price is 7.9% above its 50-day average and 43.5% above its 200-day.
- The 50-day crossed above the 200-day on 2026-07-17 (a “golden cross”).
- RSI at 69 is neither stretched nor washed out.
- Nothing above has stopped it this year; the nearest floor is $275.63 (-28.6%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is ZBRA a good investment in 2026?
Zebra Technologies trades at a P/E ratio of 35.4, with medium volatility (23.7% annualized). Recent momentum is positive.
What is the risk level of ZBRA?
Based on 30-day volatility of 23.7%, ZBRA has MEDIUM risk. Beta of 1.58 indicates higher sensitivity to market movements than average.
Does ZBRA pay dividends?
Zebra Technologies currently does not pay a regular dividend.
How far is ZBRA from its all-time high?
Zebra Technologies is 37.2% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +436.3%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold ZBRA?
6 of the 30 popular ETFs we track hold Zebra Technologies. The largest weights: VGT (0.11%), XLK (0.10%), SPY (0.03%), IVV (0.03%) and VOO (0.03%). Measured on each issuer's full holdings file, dated August 31 to September 24, 2026.
How much of VOO is ZBRA?
0.03%, as of August 31, 2026: ZBRA is holding #419 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.25 in Zebra Technologies.
Which famous investors own ZBRA?
Ray Dalio (0.16% of Bridgewater Associates's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
What is the analyst price target for ZBRA?
The average analyst price target for Zebra Technologies (ZBRA) is $413.85 based on 15 analyst estimates, about 7.2% above the current price of $386.05. The published range runs from $350.00 to $455.00.
How much revenue does ZBRA generate?
Zebra Technologies reported $5.85B in trailing twelve-month revenue. Revenue growth is running at 20.4% year over year. Net margin sits at 9.2%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare ZBRA with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.