Key facts, as of
As of November 5, 2026, Zebra Technologies (ZBRA) trades at $321.64, up 20.8% over the past year. Its 52-week range runs from $199.05 to $392.78; the price is 18.1% below that high. It is 47.7% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +448.7%, against +316.3% for the S&P 500 (SPY). It sits 14.1% above its 200-day average of $281.81. Its 30-day volatility is 38.1% annualized, which we rate high risk. It has a trailing P/E of 26.0.
Cite: Portfolio Terminal, "Zebra Technologies (ZBRA) stock analysis", 2026-11-05. https://portfolio-terminal.com/analyse/zbra
Where it trades today
trading 63% of the way up its 52-week range
How the price has moved
How far it is from its record
Zebra Technologies (ZBRA) is 47.7% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +448.7%, against +316.3% for the S&P 500 (SPY).
The read, from its own figures
What its numbers say
- ZBRA closes below its 50-day average ($365.39) while the 50-day is still above the 200-day ($281.81): a pullback inside a longer rise, not yet a downtrend.
- At $321.64, ZBRA is 18.1% below its 1-year high of $392.78, set on October 21, 2026, and 61.6% above its 1-year low of $199.05 (March 30, 2026).
- Over the past month ZBRA fell 16.6%, from $385.78 to $321.64.
- ZBRA trades at 26.0x its last twelve months of earnings and 14.4x the next twelve months' estimate, so analysts expect earnings 80.2% higher.
- Its P/E is 9.5% below the 28.7x median of the 3 other communication equipment companies we track (CSCO, HPE, MSI).
- ZBRA's 30-day volatility, 38.1% a year, works out to a typical daily move of about 2.4%.
- Yahoo Finance puts its beta at 1.63: over five years of monthly returns, ZBRA moved about 1.63% for each 1% move of the S&P 500.
- The last session traded 1.9x ZBRA's average daily volume of the 30 sessions before it.
What would change the read
- A close back above the 50-day average, $365.39 (+13.6%), restores the uptrend; the 50-day falling 22.9% under the 200-day at $281.81 would make it a downtrend.
- A close above $392.78 (+22.1%) would be a new 1-year high; below $199.05 (−38.1%), a new 1-year low.
How it is computed
- Prices are Yahoo Finance's daily candles for ZBRA, the same ones the chart below draws; the P/E, forward P/E and beta are Yahoo Finance quote fields.
- The averages are simple means of the last 50 and 200 closes; the 1-year high and low are the highest high and lowest low of the last 252 sessions; the 30-day volatility is the standard deviation of the past month's daily returns, annualized with the square root of 252.
- Peers are the other companies Yahoo Finance files under communication equipment among the assets we track, not a full industry screen; the median counts those with a positive P/E.
- Every sentence here is written by code from those figures, refreshed daily; nobody edits it for ZBRA by hand. It describes what the price and the multiples have done, not what they will do, and it is not advice.
Sources
- Yahoo Finance quote and daily historyopen →
The candles, the averages' inputs and the quote fields used for ZBRA. Last refresh: Nov 6, 2026, 2:45 AM UTC.
- How Portfolio Terminal computes its figuresopen →
The methodology page behind the analytics and their refresh cadence.
- Industry classification
Yahoo Finance's industry, as stored in our list of tracked assets: Communication Equipment.
What Zebra Technologies does
Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and…
Employees
10,700
Industry
Communication Equipment
Headquarters
Lincolnshire, United States
What analysts expect
ZBRA carries a buy consensus from 15 analysts, with an average price target of $417.12 versus $321.64 today (+29.7%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
ZBRA generated $6.14B in trailing revenue (22.3% year over year), with a 9.8% net margin, and $699.37M of free cash flow, against $2.59B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $5.40B | $2.59B | $800.00M | $419.00M | $8.24 | $831.00M |
| 2024 | $4.98B | $2.41B | $765.00M | $528.00M | $10.25 | $954.00M |
| 2023 | $4.58B | $2.12B | $585.00M | $296.00M | $5.75 | -$91.00M |
| 2022 | $5.78B | $2.62B | $936.00M | $463.00M | $8.86 | $413.00M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
ZBRA is in 12 of the 54 ETFs we track. It weighs most in VB: 0.22% of the fund, holding #50 of 1,301.
Famous investors who hold it
ZBRA is in the latest 13F of 1 of the 15 famous investors we follow. Ray Dalio (Bridgewater Associates) holds the most of it: 0.16% of the portfolio, position #98 of 992, as of Q2 2026.
How its figures compare with those peers
Companies in the same industry
ZBRA beside the other companies Yahoo Finance files under communication equipment among the assets we track (CSCO, HPE, MSI, largest first).
ZBRAyou are here$321.64$15.15B
CSCOCisco Systems Inc.$95.72$377.38B
HPEHewlett Packard Enterprise$44.16$58.62B
MSIMotorola Solutions$517.01$85.56BWhat the chart is saying
Slipped under its 50-day average inside a longer uptrend.
weakening- Price is 12.0% below its 50-day average and 14.1% above its 200-day.
- The 50-day crossed above the 200-day on 2026-07-17 (a “golden cross”).
- RSI at 26 is oversold: selling has been one-sided.
- The nearest ceiling is $389.94 (+21.2%), the nearest floor $275.63 (-14.3%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
How is ZBRA valued right now?
Zebra Technologies trades at 26.0 times its last twelve months of earnings and 14.4 times the next twelve months' estimate (Yahoo Finance, November 5, 2026). On the chart: slipped under its 50-day average inside a longer uptrend. Price is 12.0% below its 50-day average and 14.1% above its 200-day.
What is the risk level of ZBRA?
Based on 30-day volatility of 38.1%, ZBRA has HIGH risk. Its beta of 1.63 means it has swung more than the S&P 500 over the last five years.
Does ZBRA pay dividends?
Yahoo Finance shows no dividend yield for Zebra Technologies (November 5, 2026).
How far is ZBRA from its all-time high?
Zebra Technologies is 47.7% below its all-time high of $615.00, reached in December 2021. Over the 10 years to the end of October 2026, with dividends reinvested, it returned +448.7%, against +316.3% for the S&P 500 (SPY).
Which ETFs hold ZBRA?
12 of the 54 popular ETFs we track hold Zebra Technologies. The largest weights: VB (0.22%), RSP (0.21%), VGT (0.11%), XLK (0.11%) and VOO (0.03%). Measured on each issuer's full holdings file, dated September 30 to October 18, 2026.
How much of VOO is ZBRA?
0.03%, as of September 30, 2026: ZBRA is holding #391 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.27 in Zebra Technologies.
Which famous investors own ZBRA?
Ray Dalio (0.16% of Bridgewater Associates's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
What is the analyst price target for ZBRA?
The average analyst price target for Zebra Technologies (ZBRA) is $417.12 based on 15 analyst estimates, about 29.7% above the current price of $321.64. The published range runs from $350.00 to $460.00.
How much revenue does ZBRA generate?
Zebra Technologies reported $6.14B in trailing twelve-month revenue. Revenue growth is running at 22.3% year over year. Net margin sits at 9.8%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare ZBRA with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.