Key facts, as of
As of October 12, 2026, Apple Inc. (AAPL) trades at $341.33, up 39.2% over the past year. Its 52-week range runs from $243.42 to $345.34; the price is 1.2% below that high. It is 1.2% below its all-time high of $345.34, reached in September 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +1188.1%, against +312.9% for the S&P 500 (SPY). It sits 17.3% above its 200-day average of $291.09, the usual sign of a long-term uptrend. Its 30-day volatility is 16.2% annualized, which we rate medium risk. It has a trailing P/E of 39.1 and a dividend yield of 0.32%.
Cite: Portfolio Terminal, "Apple Inc. (AAPL) stock analysis", 2026-10-12. https://portfolio-terminal.com/analyse/aapl
Where it trades today
trading 96% of the way up its 52-week range
How the price has moved
How far it is from its record
Apple Inc. (AAPL) is 1.2% below its all-time high of $345.34, reached in September 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +1188.1%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Execution usually depends on product cycles, cloud demand, and how efficiently new AI or software capex converts into durable revenue.
- AAPL trades at 39.1x earnings, well above the technology average of 28.5x, so the market is already pricing in above-consensus execution.
- Recent realized volatility sits near 16.2%, below the sector norm of 28.0%, which supports a steadier role inside a diversified portfolio.
- Relative performance versus MSFT, NVDA, GOOGL matters here because leadership inside technology rarely stays static for long.
Portfolio Use Case
- AAPL is more useful for investors comparing conviction names inside technology than for someone looking for a passive “set and forget” holding.
- The risk profile looks balanced enough for a diversified core-plus portfolio, provided the position size reflects sector concentration.
- It is best monitored alongside valuation discipline, because strong narratives in technology can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in AAPL.
- The view would need revisiting if peers such as MSFT, NVDA, GOOGL start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for AAPL come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Technology so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as MSFT, NVDA, GOOGL.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for AAPL. Last refresh: Oct 12, 2026, 2:54 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as MSFT, NVDA, GOOGL.
What Apple Inc. does
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising…
What analysts expect
AAPL carries a buy consensus from 39 analysts, with an average price target of $328.09 versus $341.33 today (-3.9%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
AAPL generated $466.82B in trailing revenue (16.4% year over year), with a 27.6% net margin, and $107.72B of free cash flow, against $21.94B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $416.16B | $195.20B | $133.05B | $112.01B | $7.49 | $98.77B |
| 2024 | $391.04B | $180.68B | $123.22B | $93.74B | $6.11 | $108.81B |
| 2023 | $383.29B | $169.15B | $114.30B | $97.00B | $6.16 | $99.58B |
| 2022 | $394.33B | $170.78B | $119.44B | $99.80B | $6.15 | $111.44B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
AAPL is in 12 of the 30 ETFs we track. It weighs most in VGT: 15.8% of the fund, holding #2 of 318.
Famous investors who hold it
AAPL is in the latest 13F of 5 of the 15 famous investors we follow. Warren Buffett (Berkshire Hathaway) holds the most of it: 22.0% of the portfolio, position #1 of 26, as of Q2 2026. It is Warren Buffett's largest position.
How it sits in technology
High-growth sector driven by innovation, cloud computing, AI, and digital transformation.
The companies it competes with
AAPL beside the technology names it is usually measured against.
What the chart is saying
In an uptrend, pressing toward $344.96 resistance.
uptrend- Price is 5.7% above its 50-day average and 17.3% above its 200-day.
- RSI at 61 is neither stretched nor washed out.
- The nearest ceiling is $344.96 (+1.1%), the nearest floor $319.01 (-6.5%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is AAPL a good investment in 2026?
Apple Inc. trades at a P/E ratio of 39.1, with medium volatility (16.2% annualized). The stock is in a consolidation phase.
What is the risk level of AAPL?
Based on 30-day volatility of 16.2%, AAPL has MEDIUM risk. Beta of 1.07 indicates higher sensitivity to market movements than average.
Does AAPL pay dividends?
Yes, Apple Inc. has a dividend yield of 0.32%.
How far is AAPL from its all-time high?
Apple Inc. is 1.2% below its all-time high of $345.34, reached in September 2026. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +1188.1%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold AAPL?
12 of the 30 popular ETFs we track hold Apple Inc.. The largest weights: VGT (15.8%), XLK (13.8%), VUG (12.5%), QQQ (7.41%) and SPY (7.38%). Measured on each issuer's full holdings file, dated August 31 to October 1, 2026.
How much of VOO is AAPL?
7.03%, as of August 31, 2026: AAPL is holding #2 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $70.32 in Apple Inc..
Which famous investors own AAPL?
Warren Buffett (22.0% of Berkshire Hathaway's 13F), George Soros (1.88% of Soros Fund Management's 13F), Li Lu (0.86% of Himalaya Capital's 13F), Renaissance Technologies (0.63% of Founded by Jim Simons's 13F) and Ray Dalio (0.43% of Bridgewater Associates's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.
Does Warren Buffett own AAPL?
Yes. Berkshire Hathaway's 13F for Q2 2026, filed August 14, 2026, lists Apple Inc. at 22.0% of the reported portfolio, position #1 of 26.
What is the analyst price target for AAPL?
The average analyst price target for Apple Inc. (AAPL) is $328.09 based on 39 analyst estimates, about 3.9% below the current price of $341.33. The published range runs from $215.00 to $405.00.
How much revenue does AAPL generate?
Apple Inc. reported $466.82B in trailing twelve-month revenue. Revenue growth is running at 16.4% year over year. Net margin sits at 27.6%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare AAPL with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.