PEPconsumer defensivenasdaqgsupdated 2:54:22 PM

PepsiCo Inc. logoPepsiCo Inc.

PepsiCo Inc. (PEP) is a consumer defensive company operating in beverages—non-alcoholic. Demand is typically resilient, with margin discipline and pricing power as key drivers. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

Price

$126.06

+0.07% today

Risk

Medium

20.5% vol · 30d

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Key facts, as of

As of October 12, 2026, PepsiCo Inc. (PEP) trades at $126.06, down 16.0% over the past year. Its 52-week range runs from $123.47 to $171.48; the price is 26.5% below that high. It is 36.0% below its all-time high of $196.88, reached in May 2023, and at the lowest price it has traded at since April 2020. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY). It sits 14.0% below its 200-day average of $146.59, the usual sign of a long-term downtrend. Its 30-day volatility is 20.5% annualized, which we rate medium risk. It has a trailing P/E of 15.9 and a dividend yield of 4.70%.

Cite: Portfolio Terminal, "PepsiCo Inc. (PEP) stock analysis", 2026-10-12. https://portfolio-terminal.com/analyse/pep

01Market

Where it trades today

Market cap

$171.79B

Price / earnings

15.9x

Beta

0.36

swings less than the market

Dividend yield

4.70%

Volume

1.60M

avg 8.33M

50-day average

$135.25

200-day average

$146.59

30-day trend

bearish

52-week rangenear the bottom of its year
low $123.47$126.06high $171.48

trading 5% of the way up its 52-week range

02Price

How the price has moved

30-day price-7.53%
30 days ago$136.32 → $126.06today
1-year performance-18.0%
$134$149$164OctNovDecJanFebMarAprMayJunJulAugSep
PEP · 52 weeks$153.71 → $126.06
03History

How far it is from its record

All-time high

$196.88

May 2023, intraday

From the high

−36.0%

+56.2% to regain it

Lowest since

Apr 2020

last traded this low

10 years

+58.8%

SPY +312.9%

PepsiCo Inc. (PEP) is 36.0% below its all-time high of $196.88, reached in May 2023, and at the lowest price it has traded at since April 2020. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY).

PEP since Jan 1985−36.0% from the high
$51$102$153$126.06$196.88 · May 20231990200020102020
Month-end closes, split-adjusted · dashed: today
04Decision

What to weigh before acting

decision support3 sources

What Matters Now

  • The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
  • PEP trades at 15.9x earnings versus 21.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
  • PEP carries a beta of 0.36, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
  • PEP remains in a bearish short-term trend and sits 26.5% below its high, which raises the bar for any thesis that depends on fast multiple expansion.

Portfolio Use Case

  • PEP is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
  • The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
  • This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.

What Would Change the View

  • A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
  • Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
  • The view would need revisiting if peers such as PG, KO, WMT start winning the marginal flow or posting cleaner operating momentum.

Methodology

  • Price, market cap, beta, yield, and liquidity fields for PEP come from Yahoo Finance quote and summary data.
  • 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
  • Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
  • Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, WMT.

Sources

  • Yahoo Finance quote dataopen →

    Live quote, valuation, beta, yield, and volume fields used for PEP. Last refresh: Oct 12, 2026, 2:54 PM.

  • Portfolio Terminal methodologyopen →

    Explains how analytics, refresh cadence, and portfolio interpretation work across the product.

  • Peer set and coverage context

    Comparative context for this page is anchored around nearby tracked names such as PG, KO, WMT.

Editorial note · Written by Portfolio Terminal Research. Template updated 3/24/2026, market data refreshed 10/12/2026, 2:54:22 PM. Built for research and portfolio monitoring, not personalized investment advice.
05About

What PepsiCo Inc. does

profile

PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa; Latin America Foods; and Asia Pacific Foods. It offers cereals, chips, dips, granola bars, oatmeal, pasta, rice, and syrups and mixes; refrigerated dips and spreads; beverage concentrates, fountain syrups, and finished goods; and ready-to-drink tea and coffee products. The company also provides SodaStream sparkling water makers and related products, as well as various dairy products under the…

Employees

306,000

Industry

Beverages - Non-Alcoholic

Headquarters

Purchase, United States

06Analyst Consensus

What analysts expect

PEP carries a hold consensus from 22 analysts, with an average price target of $143.05 versus $126.06 today (+13.5%). Targets are estimates and can move quickly after earnings.

Consensus

Hold

Average target

$143.05

$124.00 to $169.00

Upside to target

+13.5%

Analysts covering

22

Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.

07Financial Strength

How the business is doing

PEP generated $98.24B in trailing revenue (5.6% year over year), with a 11.1% net margin, and $9.04B of free cash flow, against $40.72B of net debt.

Revenue (TTM)

$98.24B

Net margin

11.1%

Revenue growth

5.6%

Free cash flow

$9.04B

Gross margin

54.3%

Operating margin

16.9%

Return on equity

52.2%

Total cash

$11.16B

Total debt

$51.88B

Earnings growth

17.4%

08Annual Financials

The numbers, year by year

annual financials4 years
Fiscal yearRevenueGross profitOperating incomeNet incomeEPSFree cash flow
2025$93.92B$50.86B$13.49B$8.24B$6.03$7.67B
2024$91.85B$50.11B$12.92B$9.58B$6.98$7.19B
2023$91.47B$49.59B$12.91B$9.07B$6.60$7.92B
2022$86.39B$45.82B$11.36B$8.91B$6.47$5.60B
Company filings via Yahoo Finance. Refreshed 10/12/2026.
09Next Earnings

When it reports next

Next report

Oct 8, 2026

EPS estimate

$2.24

Revenue estimate

$30.44B

Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.

10ETFs

Which ETFs hold it

PEP is in 12 of the 30 ETFs we track. It weighs most in XLP: 4.25% of the fund, holding #10 of 33.

etfs holding it12 of 30 funds
XLP4.25%#10 of 33SCHD3.80%#13 of 100JEPI1.16%#27 of 119VIG0.82%#32 of 333VYM0.77%#27 of 603QQQ0.74%#34 of 101QQQM0.72%#35 of 102VTV0.70%#29 of 306VOO0.29%#59 of 505SPY0.26%#65 of 504IVV0.26%#64 of 503VTI0.26%#58 of 3,503
11Sector

How it sits in consumer defensive

Stable sector with essential products like food, beverages, and household goods.

versus the sectorPEP vs average
metricPEPsectorverdict
price / earnings15.9x21.0x↓ 24%
beta0.360.65less volatile
dividend yield4.70%2.80%above average
30-day volatility20.5%18%higher risk
12Peers

The companies it competes with

PEP beside the consumer defensive names it is usually measured against.

competitors4 companies
companypricemarket cap
PepsiCo Inc. logoPEP$126.06$171.79B
Procter & Gamble logoPG$152.68$354.63BCoca-Cola Company logoKO$89.00$382.93BWalmart Inc. logoWMT$112.19$892.86B
Any row opens that company's own analysis.
13Technicals

What the chart is saying

In a downtrend, below both moving averages.

downtrend
pep · daily
50-day 135200-day 147resistancesupport
1301501607030RSI 14 · 37volR 141R 135126MayJunJulAugSepOct
Daily candles · PEPLevels are zones where the price turned at least twice in the last year. Last close $126.06 on 2026-10-12.

RSI (14)

37

neutral zone

vs 50-day

−6.8%

avg $135.25

vs 200-day

−14.0%

avg $146.59

From 1-year high

−26.5%

high $171.48 · 2026-02-12

levels and the read18% annualized vol · 30d
resistance$140.83turned here 3×+11.7%
resistance$135.35turned here 4×+7.4%
  • Price is 6.8% below its 50-day average and 14.0% below its 200-day.
  • The 50-day crossed below the 200-day on 2026-06-22 (a “death cross”).
  • RSI at 37 is neither stretched nor washed out.
  • The nearest ceiling is $135.35 (+7.4%).

A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.

14Questions

Questions people ask about it

questions8 answered

Is PEP a good investment in 2026?

PepsiCo Inc. trades at a P/E ratio of 15.9, with medium volatility (20.5% annualized). Recent trend shows weakness.

What is the risk level of PEP?

Based on 30-day volatility of 20.5%, PEP has MEDIUM risk. Beta of 0.36 indicates lower sensitivity to market movements than average.

Does PEP pay dividends?

Yes, PepsiCo Inc. has a dividend yield of 4.70%.

How far is PEP from its all-time high?

PepsiCo Inc. is 36.0% below its all-time high of $196.88, reached in May 2023, and at the lowest price it has traded at since April 2020. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +58.8%, against +312.9% for the S&P 500 (SPY).

Which ETFs hold PEP?

12 of the 30 popular ETFs we track hold PepsiCo Inc.. The largest weights: XLP (4.25%), SCHD (3.80%), JEPI (1.16%), VIG (0.82%) and VYM (0.77%). Measured on each issuer's full holdings file, dated August 31 to October 1, 2026.

How much of VOO is PEP?

0.29%, as of August 31, 2026: PEP is holding #59 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $2.90 in PepsiCo Inc..

What is the analyst price target for PEP?

The average analyst price target for PepsiCo Inc. (PEP) is $143.05 based on 22 analyst estimates, about 13.5% above the current price of $126.06. The published range runs from $124.00 to $169.00.

How much revenue does PEP generate?

PepsiCo Inc. reported $98.24B in trailing twelve-month revenue. Revenue growth is running at 5.6% year over year. Net margin sits at 11.1%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.

Compare PEP with anything

Five years side by side: what $10,000 became, how far each fell, whether they move together.

PepsiCo Inc. logo