Where it trades today
trading 48% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Execution usually depends on product cycles, cloud demand, and how efficiently new AI or software capex converts into durable revenue.
- NOW trades at 84.1x earnings, well above the technology average of 28.5x, so the market is already pricing in above-consensus execution.
- Recent realized volatility is running around 62.5%, above the sector norm of 28.0%, so position sizing matters more than usual.
- NOW is in a bullish short-term regime and only 30.4% below its 52-week high, so the question is whether fundamentals can keep pace with that stronger tape.
Portfolio Use Case
- NOW is more useful for investors comparing conviction names inside technology than for someone looking for a passive “set and forget” holding.
- The risk profile looks balanced enough for a diversified core-plus portfolio, provided the position size reflects sector concentration.
- It is best monitored alongside valuation discipline, because strong narratives in technology can stay expensive longer than expected.
What Would Change the View
- A reset in earnings expectations or a faster peer catch-up could compress the premium valuation currently embedded in NOW.
- If the short-term trend rolls over while volume fades, the market may stop paying up for momentum before the fundamentals change.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
Methodology
- Price, market cap, beta, yield, and liquidity fields for NOW come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Technology so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AAPL, MSFT, NVDA.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for NOW. Last refresh: Sep 18, 2026, 10:56 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AAPL, MSFT, NVDA.
What ServiceNow Inc. does
ServiceNow, Inc. provides cloud-based solution for digital workflows in the North America, Brazil, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company provides asset management, integrated risk management, IT service management, Operational Technology management, Security Operations, strategic portfolio management, IT operations management products; customer service management product; field service management applications; and sales and order management services. It also offers human resources delivery; legal and contract operations; workplace service delivery products; app engine product; automation engine; platform privacy and security product; and…
Employees
29,187
Industry
Software - Application
Headquarters
Santa Clara, United States
What analysts expect
NOW carries a strong buy consensus from 46 analysts, with an average price target of $143.84 versus $135.47 today (+6.2%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
NOW generated $14.73B in trailing revenue (24.0% year over year), with a 11.3% net margin, and $5.15B of free cash flow, against $3.79B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $13.28B | $10.29B | $1.82B | $1.75B | $1.69 | $4.53B |
| 2024 | $10.98B | $8.70B | $1.36B | $1.43B | $1.38 | $3.38B |
| 2023 | $8.97B | $7.05B | $762.00M | $1.73B | $1.70 | $2.70B |
| 2022 | $7.25B | $5.67B | $355.00M | $325.00M | $0.32 | $2.17B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in technology
High-growth sector driven by innovation, cloud computing, AI, and digital transformation.
The companies it competes with
NOW beside the technology names it is usually measured against.
What the chart is saying
ServiceNow Inc. trades at $135.47, 30.4% below its 52-week high. With a beta of 0.97, it shows about average sensitivity to what the wider market does.
Questions people ask about it
Is NOW a good buy right now?
ServiceNow Inc. trades at 84.1x earnings. This is above market average, reflecting growth expectations. Current risk level is Very High based on 62.5% volatility.
Does NOW pay dividends?
ServiceNow Inc. does not currently pay a regular dividend. The company may be reinvesting profits for growth.
How volatile is NOW?
With 30-day annualized volatility of 62.5% and beta of 0.97, NOW is classified as Very High risk. The stock tends to be more stable than the market average.
What is the analyst price target for NOW?
The average analyst price target for ServiceNow Inc. (NOW) is $143.84 based on 46 analyst estimates, about 6.2% above the current price of $135.47. The published range runs from $72.00 to $248.00.
How much revenue does NOW generate?
ServiceNow Inc. reported $14.73B in trailing twelve-month revenue. Revenue growth is running at 24.0% year over year. Net margin sits at 11.3%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.