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CLXconsumer defensivenyse

Clorox Company logoClorox Company

Clorox Company (CLX) is a consumer defensive company; Yahoo Finance files it under household & personal products.

Price

$99.96

+0.26% on Nov 6

Risk

High

33.8% vol · 30d

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Key facts, as of

As of November 6, 2026, Clorox Company (CLX) trades at $99.96, down 5.9% over the past year. Its 52-week range runs from $79.12 to $128.90; the price is 22.5% below that high. It is 58.3% below its all-time high of $239.87, reached in August 2020. Over the 10 years to the end of October 2026, with dividends reinvested, it returned −0.1%, against +316.3% for the S&P 500 (SPY). It sits 0.5% above its 200-day average of $99.41. Its 30-day volatility is 33.8% annualized, which we rate high risk. It has a trailing P/E of 18.0 and a dividend yield of 5.00%.

Cite: Portfolio Terminal, "Clorox Company (CLX) stock analysis", 2026-11-06. https://portfolio-terminal.com/analyse/clx

01Market

Where it trades today

Market cap

$12.09B

Price / earnings

18.0x

Beta

0.58

swings less than the market

Dividend yield

5.00%

Volume

2.33M

avg 2.91M

50-day average

$87.71

200-day average

$99.41

30-day move

+19.8%

52-week range22.5% below the high
low $79.12$99.96high $128.90

trading 42% of the way up its 52-week range

02Price

How the price has moved

30-day price+19.80%
30 days ago$83.44 → $99.96today
1-year performance-3.6%
$91$105$119NovDecJanFebMarAprMayJunJulAugSepOct
CLX · 52 weeks$103.68 → $99.96
03History

How far it is from its record

All-time high

$239.87

Aug 2020, intraday

From the high

−58.3%

+140.0% to regain it

History from

Jan 1985

monthly, Yahoo Finance

10 years

−0.1%

SPY +316.3%

Clorox Company (CLX) is 58.3% below its all-time high of $239.87, reached in August 2020. Over the 10 years to the end of October 2026, with dividends reinvested, it returned −0.1%, against +316.3% for the S&P 500 (SPY).

CLX since Jan 1985−58.3% from the high
$62$124$187$99.96$239.87 · Aug 20201990200020102020
Month-end closes, split-adjusted · dashed: today
04Read

The read, from its own figures

the read3 sources

What its numbers say

  • CLX closes above its 50-day average ($87.71) while the 50-day is still under the 200-day ($99.41): a rebound inside a longer decline, not yet an uptrend.
  • At $99.96, CLX is 22.5% below its 1-year high of $128.90, set on February 26, 2026, and 26.3% above its 1-year low of $79.12 (October 1, 2026).
  • Over the past month CLX rose 19.8%, from $83.44 to $99.96.
  • CLX trades at 18.0x its last twelve months of earnings and 16.2x the next twelve months' estimate, so analysts expect earnings 11.2% higher.
  • Its P/E is 27.8% below the 24.9x median of the 3 other household & personal products companies we track (PG, CL, KMB).
  • CLX's 30-day volatility, 33.8% a year, works out to a typical daily move of about 2.1%.
  • Yahoo Finance puts its beta at 0.58: over five years of monthly returns, CLX moved about 0.58% for each 1% move of the S&P 500.

What would change the read

  • The rebound holds while it closes above the 50-day average, $87.71 (−12.3%); it becomes an uptrend when the 50-day climbs 13.3% to cross the 200-day at $99.41.
  • A close above $128.90 (+29.0%) would be a new 1-year high; below $79.12 (−20.8%), a new 1-year low.

How it is computed

  • Prices are Yahoo Finance's daily candles for CLX, the same ones the chart below draws; the P/E, forward P/E and beta are Yahoo Finance quote fields.
  • The averages are simple means of the last 50 and 200 closes; the 1-year high and low are the highest high and lowest low of the last 252 sessions; the 30-day volatility is the standard deviation of the past month's daily returns, annualized with the square root of 252.
  • Peers are the other companies Yahoo Finance files under household & personal products among the assets we track, not a full industry screen; the median counts those with a positive P/E.
  • Every sentence here is written by code from those figures, refreshed daily; nobody edits it for CLX by hand. It describes what the price and the multiples have done, not what they will do, and it is not advice.

Sources

  • Yahoo Finance quote and daily historyopen →

    The candles, the averages' inputs and the quote fields used for CLX. Last refresh: Nov 8, 2026, 10:53 PM UTC.

  • How Portfolio Terminal computes its figuresopen →

    The methodology page behind the analytics and their refresh cadence.

  • Industry classification

    Yahoo Finance's industry, as stored in our list of tracked assets: Household & Personal Products.

Computed, not written · Code turns the figures above into these sentences; market data refreshed 11/8/2026, 10:53:31 PM. Page built by Julien Esnault. A description of the data, not advice.
05About

What Clorox Company does

profile

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The company home care cleaning and disinfecting products and laundry additives, skin sanitization and cleaning products, professional cleaning and disinfecting products, and professional food service products under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Formula 409, Purell, GOJO, CloroxPro, Clorox Healthcare, Hidden Valley, Poett, Clorinda, and Chux brands. It also provides bags and wraps, cat litter, and grilling products under the Glad, Fresh Step, Scoop Away, Kingsford, and Ever…

Employees

9,200

Industry

Household & Personal Products

Headquarters

Oakland, United States

06Analyst Consensus

What analysts expect

CLX carries a hold consensus from 16 analysts, with an average price target of $97.75 versus $99.96 today (-2.2%). Targets are estimates and can move quickly after earnings.

Consensus

Hold

Average target

$97.75

$74.00 to $154.00

Upside to target

-2.2%

Analysts covering

16

Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.

07Financial Strength

How the business is doing

CLX generated $7.20B in trailing revenue (33.3% year over year), with a 9.4% net margin, and $207.12M of free cash flow, against $5.41B of net debt.

Revenue (TTM)

$7.20B

Net margin

9.4%

Revenue growth

33.3%

Free cash flow

$207.12M

Gross margin

41.9%

Operating margin

13.5%

Return on equity

534.4%

Total cash

$184.00M

Total debt

$5.59B

Earnings growth

113.8%

08Annual Financials

The numbers, year by year

annual financials4 years
Fiscal yearRevenueGross profitOperating incomeNet incomeEPSFree cash flow
2026$6.72B$2.84B$886.00M$587.00M$4.82$405.00M
2025$7.10B$3.21B$1.18B$810.00M—$761.00M
2024$7.09B$3.05B$723.00M$280.00M$2.26$483.00M
2023$7.39B$2.91B$823.00M$149.00M$1.21$930.00M
Company filings via Yahoo Finance. Refreshed 11/8/2026.
09Next Earnings

When it reports next

Next report

Feb 2, 2027

EPS estimate

$1.07

Revenue estimate

$1.88B

Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.

10ETFs

Which ETFs hold it

CLX is in 12 of the 54 ETFs we track. It weighs most in XLP: 0.63% of the fund, holding #32 of 35.

etfs holding it12 of 54 funds
XLP0.63%#32 of 35RSP0.19%#326 of 504VB0.12%#251 of 1,301VYM0.04%#274 of 593SPY0.02%#474 of 504IVV0.02%#474 of 503CSPX0.02%#474 of 503VOO0.01%#477 of 505VUAA0.01%#477 of 503ITOT0.01%#633 of 2,423VTI0.01%#650 of 3,516VT<0.01%#1358 of 10,155
11Investors

Famous investors who hold it

CLX is in the latest 13F of 1 of the 15 famous investors we follow. Terry Smith (Fundsmith) holds the most of it: 0.19% of the portfolio, position #29 of 41, as of Q2 2026.

famous investors1 of 15 13F filers
Terry SmithFundsmith · Q2 20260.19%#29 of 41
SEC Form 13F, Q2 2026, filed August 14, 2026. Long US positions only, 45 days after the quarter; shares, not options.Every investor we follow →
12Industry

How its figures compare with those peers

versus its peersCLX vs the median of PG, CL, KMB
metricCLXmedian · ngap
price / earnings18.0x24.9x · 3−28%
beta0.580.31 · 3+89%
dividend yield5.00%2.63% · 3+90%
30-day volatility33.8%30.9% · 3+9%
Live Yahoo Finance figures for each name; n counts the peers that have the figure.
13Peers

Companies in the same industry

CLX beside the other companies Yahoo Finance files under household & personal products among the assets we track (PG, CL, KMB, largest first).

peers4 companies
companypricemarket cap
Clorox Company logoCLX$99.96$12.09B
Procter & Gamble logoPG$165.40$383.36BColgate-Palmolive logoCL$96.56$76.76BKimberly-Clark logoKMB$108.43$66.54B
Any row opens that company's own analysis.
14Technicals

What the chart is saying

Back above its 50-day average, still under the long-term trend.

recovering
clx · daily
50-day 87.71200-day 99.41resistancesupport
80.0090.007030RSI 14 · 74volR 109S 98.23S 92.7599.96JunJulAugSepOctNov
Daily candles · CLXLevels are zones where the price turned at least twice in the last year. Last close $99.96 on 2026-11-06.

RSI (14)

74

overbought

vs 50-day

+14.0%

avg $87.71

vs 200-day

+0.5%

avg $99.41

From 1-year high

−22.5%

high $128.90 · 2026-02-26

levels and the read34% annualized vol · 30d
resistance$108.68turned here 5×+8.7%
support$98.23turned here 4×−1.7%
support$92.75turned here 2×−7.2%
  • Price is 14.0% above its 50-day average and 0.5% above its 200-day.
  • RSI at 74 is overbought: strong momentum, and stretched.
  • The nearest ceiling is $108.68 (+8.7%), the nearest floor $98.23 (-1.7%).

A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.

15Questions

Questions people ask about it

questions9 answered

How is CLX valued right now?

Clorox Company trades at 18.0 times its last twelve months of earnings and 16.2 times the next twelve months' estimate (Yahoo Finance, November 6, 2026). On the chart: back above its 50-day average, still under the long-term trend. Price is 14.0% above its 50-day average and 0.5% above its 200-day.

What is the risk level of CLX?

Based on 30-day volatility of 33.8%, CLX has HIGH risk. Its beta of 0.58 means it has swung less than the S&P 500 over the last five years.

Does CLX pay dividends?

Yes, Clorox Company has a dividend yield of 5.00%.

How far is CLX from its all-time high?

Clorox Company is 58.3% below its all-time high of $239.87, reached in August 2020. Over the 10 years to the end of October 2026, with dividends reinvested, it returned −0.1%, against +316.3% for the S&P 500 (SPY).

Which ETFs hold CLX?

12 of the 54 popular ETFs we track hold Clorox Company. The largest weights: XLP (0.63%), RSP (0.19%), VB (0.12%), VYM (0.04%) and SPY (0.02%). Measured on each issuer's full holdings file, dated September 30 to October 18, 2026.

How much of VOO is CLX?

0.01%, as of September 30, 2026: CLX is holding #477 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.15 in Clorox Company.

Which famous investors own CLX?

Terry Smith (0.19% of Fundsmith's 13F), according to their latest Form 13F filings with the SEC (Q2 2026). A 13F lists US long positions 45 days after the quarter ends, so it can be out of date.

What is the analyst price target for CLX?

The average analyst price target for Clorox Company (CLX) is $97.75 based on 16 analyst estimates, about 2.2% below the current price of $99.96. The published range runs from $74.00 to $154.00.

How much revenue does CLX generate?

Clorox Company reported $7.20B in trailing twelve-month revenue. Revenue growth is running at 33.3% year over year. Net margin sits at 9.4%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.

Compare CLX with anything

Five years side by side: what $10,000 became, how far each fell, whether they move together.

Clorox Company logo