Where it trades today
trading 48% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- HAS trades at 15.6x earnings versus 20.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
- Recent realized volatility sits near 17.7%, below the sector norm of 26.0%, which supports a steadier role inside a diversified portfolio.
- HAS remains in a bearish short-term trend and sits 18.1% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- HAS is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for HAS come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for HAS. Last refresh: Sep 18, 2026, 10:57 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Hasbro Inc. does
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and…
What analysts expect
HAS carries a strong buy consensus from 14 analysts, with an average price target of $109.64 versus $87.57 today (+25.2%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
HAS generated $4.97B in trailing revenue (16.2% year over year), with a 16.0% net margin, and $688.15M of free cash flow, against $2.50B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $4.70B | $3.04B | $1.06B | -$322.40M | -$2.30 | $694.90M |
| 2024 | $4.14B | $2.67B | $727.40M | $385.60M | $2.77 | $649.90M |
| 2023 | $5.00B | $2.87B | $191.40M | -$1.49B | -$10.73 | $516.30M |
| 2022 | $5.86B | $3.45B | $429.80M | $203.50M | $1.47 | $198.70M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
HAS beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$253.71$2.74TWhat the chart is saying
Hasbro Inc. trades at $87.57, 18.1% below its 52-week high. With a beta of 0.47, it shows less sensitivity to what the wider market does.
Questions people ask about it
Is HAS a good buy right now?
Hasbro Inc. trades at 15.6x earnings. This is near market average. Current risk level is Medium based on 17.7% volatility.
Does HAS pay dividends?
Yes, Hasbro Inc. offers a dividend yield of 3.15%. That is roughly $2.76 per share a year.
How volatile is HAS?
With 30-day annualized volatility of 17.7% and beta of 0.47, HAS is classified as Medium risk. The stock tends to be more stable than the market average.
What is the analyst price target for HAS?
The average analyst price target for Hasbro Inc. (HAS) is $109.64 based on 14 analyst estimates, about 25.2% above the current price of $87.57. The published range runs from $90.00 to $120.00.
How much revenue does HAS generate?
Hasbro Inc. reported $4.97B in trailing twelve-month revenue. Revenue growth is running at 16.2% year over year. Net margin sits at 16.0%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.