Key facts, as of
As of October 8, 2026, Hasbro Inc. (HAS) trades at $92.50, up 22.4% over the past year. Its 52-week range runs from $69.50 to $106.98; the price is 13.5% below that high. It is 27.1% below its all-time high of $126.87, reached in July 2019. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +54.9%, against +312.9% for the S&P 500 (SPY). It sits 2.1% above its 200-day average of $90.57, the usual sign of a long-term uptrend. Its 30-day volatility is 21.8% annualized, which we rate medium risk. It has a trailing P/E of 16.5 and a dividend yield of 3.09%.
Cite: Portfolio Terminal, "Hasbro Inc. (HAS) stock analysis", 2026-10-08. https://portfolio-terminal.com/analyse/has
Where it trades today
trading 61% of the way up its 52-week range
How the price has moved
How far it is from its record
Hasbro Inc. (HAS) is 27.1% below its all-time high of $126.87, reached in July 2019. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +54.9%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- HAS trades at 16.5x earnings versus 20.0x for the sector, which means the rerating case depends on proving the discount is too harsh.
- Recent realized volatility sits near 21.8%, below the sector norm of 26.0%, which supports a steadier role inside a diversified portfolio.
- Relative performance versus AMZN, TSLA, HD matters here because leadership inside consumer cyclical rarely stays static for long.
Portfolio Use Case
- HAS is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for HAS come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for HAS. Last refresh: Oct 8, 2026, 11:04 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Hasbro Inc. does
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and…
What analysts expect
HAS carries a strong buy consensus from 13 analysts, with an average price target of $110.62 versus $92.50 today (+19.6%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
HAS generated $4.97B in trailing revenue (16.2% year over year), with a 16.0% net margin, and $688.15M of free cash flow, against $2.50B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $4.70B | $3.04B | $1.06B | -$322.40M | -$2.30 | $694.90M |
| 2024 | $4.14B | $2.67B | $727.40M | $385.60M | $2.77 | $649.90M |
| 2023 | $5.00B | $2.87B | $191.40M | -$1.49B | -$10.73 | $516.30M |
| 2022 | $5.86B | $3.45B | $429.80M | $203.50M | $1.47 | $198.70M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
HAS is in 6 of the 30 ETFs we track. It weighs most in XLY: 0.34% of the fund, holding #39 of 47.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
HAS beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$254.06$2.74TWhat the chart is saying
In an uptrend, pressing toward $94.34 resistance.
uptrend- Price is 0.6% above its 50-day average and 2.1% above its 200-day.
- The 50-day crossed above the 200-day on 2026-09-14 (a “golden cross”).
- RSI at 58 is neither stretched nor washed out.
- The nearest ceiling is $94.34 (+2.0%), the nearest floor $91.67 (-0.9%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is HAS a good investment in 2026?
Hasbro Inc. trades at a P/E ratio of 16.5, with medium volatility (21.8% annualized). The stock is in a consolidation phase.
What is the risk level of HAS?
Based on 30-day volatility of 21.8%, HAS has MEDIUM risk. Beta of 0.44 indicates lower sensitivity to market movements than average.
Does HAS pay dividends?
Yes, Hasbro Inc. has a dividend yield of 3.09%.
How far is HAS from its all-time high?
Hasbro Inc. is 27.1% below its all-time high of $126.87, reached in July 2019. Over the 10 years to the end of September 2026, with dividends reinvested, it returned +54.9%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold HAS?
6 of the 30 popular ETFs we track hold Hasbro Inc.. The largest weights: XLY (0.34%), VYM (0.05%), VOO (0.02%), SPY (0.02%) and IVV (0.02%). Measured on each issuer's full holdings file, dated August 31 to September 24, 2026.
How much of VOO is HAS?
0.02%, as of August 31, 2026: HAS is holding #458 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.19 in Hasbro Inc..
What is the analyst price target for HAS?
The average analyst price target for Hasbro Inc. (HAS) is $110.62 based on 13 analyst estimates, about 19.6% above the current price of $92.50. The published range runs from $90.00 to $120.00.
How much revenue does HAS generate?
Hasbro Inc. reported $4.97B in trailing twelve-month revenue. Revenue growth is running at 16.2% year over year. Net margin sits at 16.0%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare HAS with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.