Where it trades today
trading 31% of the way up its 52-week range
How the price has moved
What to weigh before acting
What Matters Now
- Demand sensitivity, pricing power, and how exposed the business is to macro slowdowns matter more than headline growth alone.
- Recent realized volatility is running around 37.8%, above the sector norm of 26.0%, so position sizing matters more than usual.
- F remains in a bearish short-term trend and sits 25.7% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- F is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- This name works better as a satellite or higher-conviction growth position because it can amplify market swings in both directions.
- It is best monitored alongside valuation discipline, because strong narratives in consumer cyclical can stay expensive longer than expected.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- The view would need revisiting if peers such as AMZN, TSLA, HD start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for F come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Cyclical so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as AMZN, TSLA, HD.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for F. Last refresh: Sep 18, 2026, 10:56 PM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as AMZN, TSLA, HD.
What Ford Motor Company does
Ford Motor Company develops, delivers, and services Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles in the United States, Canada, the United Kingdom, Mexico, and internationally. It operates through Ford Blue, Ford Model e, Ford Pro, and Ford Credit segments. The company sells Ford and Lincoln internal combustion engine and hybrid vehicles, electric vehicles, service parts, accessories, and digital services for retail customers; develops EV and digital vehicle technologies, and software; and provides telematics and EV charging solutions. It also sells Ford and Lincoln vehicles, service parts, and accessories through distributors and dealers, as…
What analysts expect
F carries a buy consensus from 18 analysts, with an average price target of $16.12 versus $13.21 today (+22.1%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
F generated $187.97B in trailing revenue (-3.8% year over year), with a -3.9% net margin, and -$7.94B of free cash flow, against $141.18B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $187.27B | $1.68B | -$9.17B | -$8.18B | -$2.06 | $12.47B |
| 2024 | $184.99B | $15.51B | $5.22B | $5.88B | $1.48 | $6.74B |
| 2023 | $176.19B | $16.16B | $5.46B | $4.35B | $1.09 | $6.68B |
| 2022 | $158.06B | $17.16B | $6.28B | -$1.98B | -$0.49 | -$13.00M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
How it sits in consumer cyclical
Discretionary spending sector sensitive to economic cycles, including retail and automotive.
The companies it competes with
F beside the consumer cyclical names it is usually measured against.
AMZNAmazon.com Inc.$253.71$2.74TWhat the chart is saying
Ford Motor Company trades at $13.21, 25.7% below its 52-week high. With a beta of 1.83, it shows more sensitivity to what the wider market does.
Questions people ask about it
Is F a good buy right now?
Ford Motor Company operates in the Consumer Cyclical sector. Current risk level is High based on 37.8% volatility.
Does F pay dividends?
Yes, Ford Motor Company offers a dividend yield of 4.41%. That is roughly $0.58 per share a year.
How volatile is F?
With 30-day annualized volatility of 37.8% and beta of 1.83, F is classified as High risk. Expect larger swings than the broader market during volatile periods.
What is the analyst price target for F?
The average analyst price target for Ford Motor Company (F) is $16.12 based on 18 analyst estimates, about 22.1% above the current price of $13.21. The published range runs from $12.80 to $20.00.
How much revenue does F generate?
Ford Motor Company reported $187.97B in trailing twelve-month revenue. Revenue growth is running at -3.8% year over year. Net margin sits at -3.9%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.