Key facts, as of
As of October 9, 2026, Molson Coors (TAP) trades at $37.92, down 16.8% over the past year. Its 52-week range runs from $35.52 to $54.82; the price is 30.8% below that high. It is 66.2% below its all-time high of $112.19, reached in October 2016. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −56.6%, against +312.9% for the S&P 500 (SPY). It sits 11.9% below its 200-day average of $43.04, the usual sign of a long-term downtrend. Its 30-day volatility is 21.3% annualized, which we rate medium risk. It has a dividend yield of 5.06%.
Cite: Portfolio Terminal, "Molson Coors (TAP) stock analysis", 2026-10-09. https://portfolio-terminal.com/analyse/tap
Where it trades today
trading 12% of the way up its 52-week range
How the price has moved
How far it is from its record
Molson Coors (TAP) is 66.2% below its all-time high of $112.19, reached in October 2016. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −56.6%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
- TAP carries a beta of 0.43, which means the stock should be judged on how it affects total portfolio swings, not just on standalone upside.
- Relative performance versus PG, KO, PEP matters here because leadership inside consumer defensive rarely stays static for long.
Portfolio Use Case
- TAP is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.
What Would Change the View
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- The view would need revisiting if peers such as PG, KO, PEP start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for TAP come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, PEP.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for TAP. Last refresh: Oct 9, 2026, 10:24 AM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as PG, KO, PEP.
What Molson Coors does
Molson Coors Beverage Company manufactures, markets, distributes, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. The company also provides non-alcoholic beverages including premium mixers and energy drinks. It offers its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Fever-Tree, Heineken, Hidra, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Rekorderlig, Sharp's, Simply Spiked,…
What analysts expect
TAP carries a hold consensus from 21 analysts, with an average price target of $45.10 versus $37.92 today (+18.9%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
TAP generated $11.08B in trailing revenue (-3.3% year over year), with a -20.8% net margin, and $935.14M of free cash flow, against $5.79B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $11.14B | $4.27B | $1.63B | -$2.14B | -$10.75 | $1.07B |
| 2024 | $11.63B | $4.53B | $1.82B | $1.12B | $5.38 | $1.24B |
| 2023 | $11.70B | $4.37B | $1.59B | $948.90M | $4.39 | $1.41B |
| 2022 | $10.70B | $3.66B | $1.04B | -$175.30M | -$0.81 | $840.60M |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
TAP is in 3 of the 30 ETFs we track. It weighs most in VYM: 0.02% of the fund, holding #357 of 603.
How it sits in consumer defensive
Stable sector with essential products like food, beverages, and household goods.
The companies it competes with
TAP beside the consumer defensive names it is usually measured against.
What the chart is saying
In a downtrend, below both moving averages.
downtrend- Price is 4.7% below its 50-day average and 11.9% below its 200-day.
- RSI at 50 is neither stretched nor washed out.
- The nearest ceiling is $40.75 (+7.5%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is TAP a good investment in 2026?
Molson Coors operates in the Consumer Defensive sector. Check our real-time metrics above for current valuation.
What is the risk level of TAP?
Based on 30-day volatility of 21.3%, TAP has MEDIUM risk. Beta of 0.43 indicates lower sensitivity to market movements than average.
Does TAP pay dividends?
Yes, Molson Coors has a dividend yield of 5.06%.
How far is TAP from its all-time high?
Molson Coors is 66.2% below its all-time high of $112.19, reached in October 2016. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −56.6%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold TAP?
3 of the 30 popular ETFs we track hold Molson Coors. The largest weights: VYM (0.02%), VOO (<0.01%) and VTI (<0.01%). Measured on each issuer's full holdings file, dated August 31, 2026.
How much of VOO is TAP?
<0.01%, as of August 31, 2026: TAP is holding #497 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.10 in Molson Coors.
What is the analyst price target for TAP?
The average analyst price target for Molson Coors (TAP) is $45.10 based on 21 analyst estimates, about 18.9% above the current price of $37.92. The published range runs from $33.00 to $61.00.
How much revenue does TAP generate?
Molson Coors reported $11.08B in trailing twelve-month revenue. Revenue growth is running at -3.3% year over year. Net margin sits at -20.8%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare TAP with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.