CONSUMER DEFENSIVE2/27/2026 • LIVE

Kroger Co. (KR)

Kroger Co. (KR) is a consumer defensive company operating in grocery stores. Demand is typically resilient, with margin discipline and pricing power as key drivers. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

PRICE
$67.18
-0.61% today
RISK
HIGH

Key Metrics

MARKET CAP
$44.52B
P/E RATIO
59.5
BETA
0.63
Less volatile
DIV YIELD
2.04%
52W HIGH
$74.90
52W LOW
$58.60
VOLATILITY
32.8%
30d annualized

Price Performance

30-DAY PRICE CHART

$62.11 → $67.18+8.16%
30 days agoToday

1-YEAR PERFORMANCE

$64.82 → $67.18+3.6%
$62$67$73FebMarAprMayJunJulAugSepOctNovDecJan
KR | 52-week chartLast updated: 2/27/2026

Consumer Defensive Sector Context

Stable sector with essential products like food, beverages, and household goods.

METRICKRSECTOR AVGVS SECTOR
P/E Ratio59.5x21.0x 183%
Beta0.630.65Less volatile
Div Yield2.04%2.80%Below avg
30d Volatility32.8%18%Higher risk

TOP CONSUMER DEFENSIVE PEERS

Competitors Analysis

Compare KR's key metrics against its main consumer defensive sector competitors.

COMPANYPRICEMARKET CAPSECTOR
KR(You are here)
$67.18$44.52BConsumer Defensive
PG$163.75$383.25BConsumer DefensiveVIEW →
KO$80.50$346.28BConsumer DefensiveVIEW →
PEP$167.58$229.14BConsumer DefensiveVIEW →
Click on a competitor to view their full analysis

Technical Analysis

Kroger Co. is currently trading at $67.18, which is 10.3% below its 52-week high. With a beta of 0.63, the stock shows lower sensitivity to market movements.

RSI (14)NEUTRAL
30-DAY TRENDBULLISH
VOLUME4.4M(Below avg)

Frequently Asked Questions

Is KR a good buy right now?

Kroger Co. trades at 59.5x earnings. This is above market average, reflecting growth expectations. Current risk level is High based on 32.8% volatility.

Does KR pay dividends?

Yes, Kroger Co. offers a dividend yield of 2.04%. This translates to approximately $1.37 per share annually.

How volatile is KR?

With 30-day annualized volatility of 32.8% and beta of 0.63,KR is classified as High risk. The stock tends to be more stable than the market average.

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Last updated: 2/27/2026, 2:03:46 PM