Key facts, as of
As of October 9, 2026, General Mills (GIS) trades at $32.59, down 34.5% over the past year. Its 52-week range runs from $31.18 to $49.71; the price is 34.4% below that high. It is 64.1% below its all-time high of $90.89, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −26.5%, against +312.9% for the S&P 500 (SPY). It sits 15.3% below its 200-day average of $38.48, the usual sign of a long-term downtrend. Its 30-day volatility is 29.1% annualized, which we rate medium risk. It has a dividend yield of 7.49%.
Cite: Portfolio Terminal, "General Mills (GIS) stock analysis", 2026-10-09. https://portfolio-terminal.com/analyse/gis
Where it trades today
trading 8% of the way up its 52-week range
How the price has moved
How far it is from its record
General Mills (GIS) is 64.1% below its all-time high of $90.89, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −26.5%, against +312.9% for the S&P 500 (SPY).
What to weigh before acting
What Matters Now
- The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
- Recent realized volatility is running around 29.1%, above the sector norm of 18.0%, so position sizing matters more than usual.
- GIS remains in a bearish short-term trend and sits 34.4% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- GIS is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- The view would need revisiting if peers such as PG, KO, PEP start winning the marginal flow or posting cleaner operating momentum.
Methodology
- Price, market cap, beta, yield, and liquidity fields for GIS come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, PEP.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for GIS. Last refresh: Oct 9, 2026, 10:14 AM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as PG, KO, PEP.
What General Mills does
General Mills, Inc. manufactures and markets branded consumer food in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers snacks, including grain, fruit and savory snacks, nutrition bars, and frozen hot snacks; ready-to-eat cereal; convenient meals comprising meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; wholesome natural pet food; refrigerated and frozen dough; baking mixes and ingredients; and ice cream products. The company also offers dog and cat food, such as dry food, wet food, fresh food, and treats. In…
What analysts expect
GIS carries a hold consensus from 18 analysts, with an average price target of $37.00 versus $32.59 today (+13.5%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
GIS generated $18.30B in trailing revenue (-2.8% year over year), with a -4.9% net margin, and $1.30B of free cash flow, against $13.18B of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2026 | $18.42B | $6.20B | $2.81B | -$87.60M | -$0.16 | $1.63B |
| 2025 | $19.49B | $6.73B | $3.29B | $2.30B | $4.12 | $2.29B |
| 2024 | $19.86B | $6.93B | $3.67B | $2.50B | $4.34 | $2.53B |
| 2023 | $20.09B | $6.55B | $3.05B | $2.59B | $4.36 | $2.09B |
When it reports next
Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.
Which ETFs hold it
GIS is in 8 of the 30 ETFs we track. It weighs most in XLP: 1.20% of the fund, holding #25 of 33.
How it sits in consumer defensive
Stable sector with essential products like food, beverages, and household goods.
The companies it competes with
GIS beside the consumer defensive names it is usually measured against.
What the chart is saying
In a downtrend, below both moving averages.
downtrend- Price is 11.4% below its 50-day average and 15.3% below its 200-day.
- RSI at 36 is neither stretched nor washed out.
- The nearest ceiling is $32.85 (+0.8%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is GIS a good investment in 2026?
General Mills operates in the Consumer Defensive sector. Check our real-time metrics above for current valuation.
What is the risk level of GIS?
Based on 30-day volatility of 29.1%, GIS has MEDIUM risk. Beta of 0.02 indicates lower sensitivity to market movements than average.
Does GIS pay dividends?
Yes, General Mills has a dividend yield of 7.49%.
How far is GIS from its all-time high?
General Mills is 64.1% below its all-time high of $90.89, reached in May 2023. Over the 10 years to the end of September 2026, with dividends reinvested, it returned −26.5%, against +312.9% for the S&P 500 (SPY).
Which ETFs hold GIS?
8 of the 30 popular ETFs we track hold General Mills. The largest weights: XLP (1.20%), SCHD (0.47%), VYM (0.09%), VTV (0.04%) and VOO (0.03%). Measured on each issuer's full holdings file, dated August 31 to September 24, 2026.
How much of VOO is GIS?
0.03%, as of August 31, 2026: GIS is holding #371 of 505 in Vanguard's file for VOO. $1,000 in VOO puts about $0.33 in General Mills.
What is the analyst price target for GIS?
The average analyst price target for General Mills (GIS) is $37.00 based on 18 analyst estimates, about 13.5% above the current price of $32.59. The published range runs from $30.00 to $45.00.
How much revenue does GIS generate?
General Mills reported $18.30B in trailing twelve-month revenue. Revenue growth is running at -2.8% year over year. Net margin sits at -4.9%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare GIS with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.