GISconsumer defensivenyseupdated 10:56:33 PM

GIGeneral Mills

General Mills (GIS) is a consumer defensive company operating in packaged foods. Demand is typically resilient, with margin discipline and pricing power as key drivers. Use this profile to monitor momentum shifts, volatility regime, and valuation signals in one dashboard.

Price

$36.32

-0.93% today

Risk

High

31.4% vol · 30d

share this asset
01Market

Where it trades today

Market cap

$19.42B

Price / earnings

N/A

Beta

-0.03

swings less than the market

Dividend yield

6.66%

Volume

16.38M

avg 9.62M

50-day average

$37.82

200-day average

$39.47

30-day trend

neutral

52-week range29.2% below the high
low $31.75$36.32high $51.33

trading 23% of the way up its 52-week range

02Price

How the price has moved

30-day price-4.62%
30 days ago$38.08 → $36.32today
1-year performance-27.9%
$37$42$47SepOctNovDecJanFebMarAprMayJunJulAug
GIS · 52 weeks$50.35 → $36.32
03Decision

What to weigh before acting

decision support3 sources

What Matters Now

  • The key question is whether steady demand and pricing discipline can protect margins even if growth stays modest.
  • Recent realized volatility is running around 31.4%, above the sector norm of 18.0%, so position sizing matters more than usual.
  • Relative performance versus PG, KO, PEP matters here because leadership inside consumer defensive rarely stays static for long.

Portfolio Use Case

  • GIS is more relevant for investors who want some income support alongside price appreciation, not just pure growth exposure.
  • The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
  • This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.

What Would Change the View

  • Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
  • The view would need revisiting if peers such as PG, KO, PEP start winning the marginal flow or posting cleaner operating momentum.

Methodology

  • Price, market cap, beta, yield, and liquidity fields for GIS come from Yahoo Finance quote and summary data.
  • 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
  • Sector context uses stored benchmark averages for Consumer Defensive so each page compares the ticker against a stable peer baseline rather than against the whole market.
  • Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as PG, KO, PEP.

Sources

  • Yahoo Finance quote dataopen →

    Live quote, valuation, beta, yield, and volume fields used for GIS. Last refresh: Sep 18, 2026, 10:56 PM.

  • Portfolio Terminal methodologyopen →

    Explains how analytics, refresh cadence, and portfolio interpretation work across the product.

  • Peer set and coverage context

    Comparative context for this page is anchored around nearby tracked names such as PG, KO, PEP.

Editorial note · Written by Portfolio Terminal Research. Template updated 3/24/2026, market data refreshed 9/18/2026, 10:56:33 PM. Built for research and portfolio monitoring, not personalized investment advice.
04About

What General Mills does

profile

General Mills, Inc. manufactures and markets branded consumer food in the United States and internationally. The company operates through four segments: North America Retail; International; North America Pet; and North America Foodservice. It offers snacks, including grain, fruit and savory snacks, nutrition bars, and frozen hot snacks; ready-to-eat cereal; convenient meals comprising meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast, and frozen entrees; wholesome natural pet food; refrigerated and frozen dough; baking mixes and ingredients; and ice cream products. The company also offers dog and cat food, such as dry food, wet food, fresh food, and treats. In…

Employees

30,000

Industry

Packaged Foods

Headquarters

Minneapolis, United States

05Analyst Consensus

What analysts expect

GIS carries a hold consensus from 18 analysts, with an average price target of $37.67 versus $36.32 today (+3.7%). Targets are estimates and can move quickly after earnings.

Consensus

Hold

Average target

$37.67

$31.00 to $47.00

Upside to target

+3.7%

Analysts covering

18

Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.

06Financial Strength

How the business is doing

GIS generated $18.42B in trailing revenue (1.2% year over year), with a -0.5% net margin, and $2.31B of free cash flow, against $13.49B of net debt.

Revenue (TTM)

$18.42B

Net margin

-0.5%

Revenue growth

1.2%

Free cash flow

$2.31B

Gross margin

33.7%

Operating margin

16.1%

Return on equity

-1.0%

Total cash

$453.80M

Total debt

$13.94B

Earnings growth

N/A

07Annual Financials

The numbers, year by year

annual financials4 years
Fiscal yearRevenueGross profitOperating incomeNet incomeEPSFree cash flow
2026$18.42B$6.20B$2.81B-$87.60M-$0.16$1.63B
2025$19.49B$6.73B$3.29B$2.30B$4.12$2.29B
2024$19.86B$6.93B$3.67B$2.50B$4.34$2.53B
2023$20.09B$6.55B$3.05B$2.59B$4.36$2.09B
Company filings via Yahoo Finance. Refreshed 9/18/2026.
08Next Earnings

When it reports next

Next report

Sep 23, 2026

EPS estimate

$0.72

Revenue estimate

$4.35B

Estimates aggregated by Yahoo Finance. Dates move and estimates change until the report lands.

09Sector

How it sits in consumer defensive

Stable sector with essential products like food, beverages, and household goods.

versus the sectorGIS vs average
metricGISsectorverdict
beta-0.030.65less volatile
dividend yield6.66%2.80%above average
30-day volatility31.4%18%higher risk
10Peers

The companies it competes with

GIS beside the consumer defensive names it is usually measured against.

competitors4 companies
companypricemarket cap
GIGIS$36.32$19.42B
Procter & Gamble logoPG$146.39$340.02BCoca-Cola Company logoKO$88.25$379.70BPepsiCo Inc. logoPEP$129.75$177.24B
Any row opens that company's own analysis.
11Technicals

What the chart is saying

technicals30-day window

General Mills trades at $36.32, 29.2% below its 52-week high. With a beta of -0.03, it shows less sensitivity to what the wider market does.

rsi (14)oversold
30-day trendneutral
volume16.4Mabove average
12Questions

Questions people ask about it

questions5 answered

Is GIS a good buy right now?

General Mills operates in the Consumer Defensive sector. Current risk level is High based on 31.4% volatility.

Does GIS pay dividends?

Yes, General Mills offers a dividend yield of 6.66%. That is roughly $2.42 per share a year.

How volatile is GIS?

With 30-day annualized volatility of 31.4% and beta of -0.03, GIS is classified as High risk. The stock tends to be more stable than the market average.

What is the analyst price target for GIS?

The average analyst price target for General Mills (GIS) is $37.67 based on 18 analyst estimates, about 3.7% above the current price of $36.32. The published range runs from $31.00 to $47.00.

How much revenue does GIS generate?

General Mills reported $18.42B in trailing twelve-month revenue. Revenue growth is running at 1.2% year over year. Net margin sits at -0.5%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.