Key facts, as of
As of October 8, 2026, Paramount Global (PARA) trades at $0.6102, down 99.1% over the past year. Its 52-week range runs from $0.51 to $79.60; the price is 99.2% below that high. It is 100.0% below its all-time high of $165,700.00, reached in December 2023, and at its lowest price in data going back to February 2021. It sits 94.3% below its 200-day average of $10.76, the usual sign of a long-term downtrend. Its 30-day volatility is 107.5% annualized, which we rate very high risk.
Cite: Portfolio Terminal, "Paramount Global (PARA) stock analysis", 2026-10-08. https://portfolio-terminal.com/analyse/para
Where it trades today
trading 0% of the way up its 52-week range
How the price has moved
How far it is from its record
Paramount Global (PARA) is 100.0% below its all-time high of $165,700.00, reached in December 2023, and at its lowest price in data going back to February 2021.
What to weigh before acting
What Matters Now
- Ad demand, engagement trends, and the durability of monetization are usually the swing factors for the multiple.
- Recent realized volatility is running around 107.5%, above the sector norm of 25.0%, so position sizing matters more than usual.
- PARA remains in a bearish short-term trend and sits 99.2% below its high, which raises the bar for any thesis that depends on fast multiple expansion.
Portfolio Use Case
- PARA is more useful for investors comparing conviction names inside communication services than for someone looking for a passive “set and forget” holding.
- The beta profile suggests it can fit a quality or lower-volatility sleeve more naturally than a high-octane tactical basket.
- This page is most useful for deciding whether the stock deserves a permanent slot in the portfolio or just a place on the watchlist.
What Would Change the View
- A recovery in price alone would not be enough to improve the view; the thesis needs confirmation from improving business or valuation signals.
- Volatility is already above the sector norm, so even a correct long-term thesis can be painful if the position size is too aggressive.
- There is little income cushion here, so total return depends mainly on price appreciation and execution staying on track.
Methodology
- Price, market cap, beta, yield, and liquidity fields for PARA come from Yahoo Finance quote and summary data.
- 30-day volatility is calculated from recent daily returns and annualized using a 252-trading-day convention.
- Sector context uses stored benchmark averages for Communication Services so each page compares the ticker against a stable peer baseline rather than against the whole market.
- Peer comparisons use the Portfolio Terminal coverage set and highlight nearby listed alternatives such as GOOGL, META, DIS.
Sources
- Yahoo Finance quote dataopen →
Live quote, valuation, beta, yield, and volume fields used for PARA. Last refresh: Oct 8, 2026, 10:10 AM.
- Portfolio Terminal methodologyopen →
Explains how analytics, refresh cadence, and portfolio interpretation work across the product.
- Peer set and coverage context
Comparative context for this page is anchored around nearby tracked names such as GOOGL, META, DIS.
What Paramount Global does
Banzai International, Inc., a marketing technology company, provides data-driven marketing and sales solutions for various businesses in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It operates through three segments: Banzai Operating Co., Inc; OpenReel; and Vidello. The company's software-as-a-service products include OpenReel, an AI-powered video creation platform to remotely record, edit, host, and share videos from any location; CreateStudio, a video animation and editing software for an intuitive drag-and-drop interface; and Vidello, a video hosting and marketing platform designed to help businesses manage, customize, and optimize their video content. It offers…
Employees
33
Industry
Software - Application
Headquarters
Bainbridge Island, United States
What analysts expect
PARA is tracked by 1 analysts, with an average price target of $24.00 versus $0.61 today (+3833.1%). Targets are estimates and can move quickly after earnings.
Consensus aggregated by Yahoo Finance. Targets are estimates, not forecasts.
How the business is doing
PARA generated $10.62M in trailing revenue (-27.3% year over year), with a -228.7% net margin, and -$10.21M of free cash flow, against $6.12M of net debt.
The numbers, year by year
| Fiscal year | Revenue | Gross profit | Operating income | Net income | EPS | Free cash flow |
|---|---|---|---|---|---|---|
| 2025 | $12.16M | $9.97M | -$18.46M | -$22.49M | -$119.00 | -$15.71M |
| 2024 | $4.53M | $3.11M | -$13.47M | -$31.51M | -$1395.00 | -$9.58M |
| 2023 | $4.56M | $3.12M | -$9.80M | -$14.41M | -$1200.00 | -$1.55M |
| 2022 | $5.33M | $3.38M | -$5.91M | -$15.47M | -$1207.06 | -$5.18M |
How it sits in communication services
Media, entertainment, telecommunications, and interactive services.
The companies it competes with
PARA beside the communication services names it is usually measured against.
What the chart is saying
In a downtrend, below both moving averages.
downtrend- Price is 48.7% below its 50-day average and 94.3% below its 200-day.
- RSI at 29 is oversold: selling has been one-sided.
- The nearest ceiling is $2.79 (+358.2%).
A description of the chart, not advice. Indicators describe what the price has done; none of them knows what it does next.
Questions people ask about it
Is PARA a good investment in 2026?
Paramount Global operates in the Communication Services sector. Check our real-time metrics above for current valuation.
What is the risk level of PARA?
Based on 30-day volatility of 107.5%, PARA has VERY HIGH risk. Beta of -1.00 indicates lower sensitivity to market movements than average.
Does PARA pay dividends?
Paramount Global currently does not pay a regular dividend.
How far is PARA from its all-time high?
Paramount Global is 100.0% below its all-time high of $165,700.00, reached in December 2023, and at its lowest price in data going back to February 2021.
What is the analyst price target for PARA?
The average analyst price target for Paramount Global (PARA) is $24.00 based on 1 analyst estimates, about 3833.1% above the current price of $0.61. The published range runs from $24.00 to $24.00.
How much revenue does PARA generate?
Paramount Global reported $10.62M in trailing twelve-month revenue. Revenue growth is running at -27.3% year over year. Net margin sits at -228.7%. Figures are aggregated from company filings by Yahoo Finance and refresh on an hourly cadence.
Compare PARA with anything
Five years side by side: what $10,000 became, how far each fell, whether they move together.