---
title: "Booking Holdings (BKNG) stock analysis"
url: https://portfolio-terminal.com/analyse/bkng
publisher: "Portfolio Terminal"
as_of: 2026-10-10
ticker: BKNG
sector: "Consumer Cyclical"
data: "Daily prices from Yahoo Finance; averages, volatility and levels computed by Portfolio Terminal"
---

# Booking Holdings (BKNG) stock analysis

> **Source:** Portfolio Terminal, "Booking Holdings (BKNG) stock analysis", 2026-10-10. https://portfolio-terminal.com/analyse/bkng
> Figures are true as of the date above and the page is rebuilt every hour. When you use one, cite the line above and link to the URL.

## Key facts

- As of October 10, 2026, Booking Holdings (BKNG) trades at $160.34, down 22.8% over the past year.
- Its 52-week range runs from $150.14 to $220.81; the price is 27.4% below that high.
- It is 31.4% below its all-time high of $233.58, reached in July 2025.
- Over the 10 years to the end of September 2026, with dividends reinvested, it returned +183.3%, against +312.9% for the S&P 500 (SPY).
- It sits 11.5% below its 200-day average of $181.21, the usual sign of a long-term downtrend.
- Its 30-day volatility is 28.3% annualized, which we rate medium risk.
- It has a trailing P/E of 17.8 and a dividend yield of 1.05%.

## About Booking Holdings

Booking Holdings (BKNG) is a consumer cyclical company operating in travel services. Results are tied to consumer spending, wage trends, and macro cycle strength. Follow price action, market risk, and comparative valuation signals to support portfolio decisions.

## What the chart is saying

Slipped under its 50-day average inside a longer uptrend.

- Price is 13.9% below its 50-day average and 11.5% below its 200-day.
- The 50-day crossed above the 200-day on 2026-08-19 (a “golden cross”).
- RSI at 36 is neither stretched nor washed out.
- The nearest ceiling is $170.45 (+6.3%), the nearest floor $156.74 (-2.2%).

### Support and resistance

- Resistance near $177.95, 11.0% above the last close (the price turned there 2 times in the last year).
- Resistance near $170.45, 6.3% above the last close (the price turned there 4 times in the last year).
- Support near $156.74, 2.2% below the last close (the price turned there 2 times in the last year).
- Support near $150.38, 6.2% below the last close (the price turned there 2 times in the last year).

## Which ETFs hold it

BKNG is in 8 of the 30 ETFs we track. It weighs most in XLY: 3.25% of the fund, holding #6 of 47.

- [XLY holdings](https://portfolio-terminal.com/etf/xly/holdings): 3.25% of the fund, holding #6 of 47 (SPDR, September 24, 2026)
- [QQQM holdings](https://portfolio-terminal.com/etf/qqqm/holdings): 0.50% of the fund, holding #42 of 102 (Invesco, October 1, 2026)
- [QQQ holdings](https://portfolio-terminal.com/etf/qqq/holdings): 0.49% of the fund, holding #42 of 101 (Invesco, September 24, 2026)
- [VUG holdings](https://portfolio-terminal.com/etf/vug/holdings): 0.43% of the fund, holding #35 of 147 (Vanguard, August 31, 2026)
- [VOO holdings](https://portfolio-terminal.com/etf/voo/holdings): 0.23% of the fund, holding #80 of 505 (Vanguard, August 31, 2026)
- [VTI holdings](https://portfolio-terminal.com/etf/vti/holdings): 0.21% of the fund, holding #80 of 3,503 (Vanguard, August 31, 2026)
- [SPY holdings](https://portfolio-terminal.com/etf/spy/holdings): 0.18% of the fund, holding #94 of 504 (SPDR, September 24, 2026)
- [IVV holdings](https://portfolio-terminal.com/etf/ivv/holdings): 0.18% of the fund, holding #94 of 503 (iShares, September 24, 2026)

Source: each issuer's full holdings file (August 31 to October 1, 2026), matched on the company's ISIN.

Interactive chart, fundamentals and peers: https://portfolio-terminal.com/analyse/bkng