--- title: "Amazon.com Inc. (AMZN) stock analysis" url: https://portfolio-terminal.com/analyse/amzn publisher: "Portfolio Terminal" as_of: 2026-10-10 ticker: AMZN sector: "Consumer Cyclical" data: "Daily prices from Yahoo Finance; averages, volatility and levels computed by Portfolio Terminal" --- # Amazon.com Inc. (AMZN) stock analysis > **Source:** Portfolio Terminal, "Amazon.com Inc. (AMZN) stock analysis", 2026-10-10. https://portfolio-terminal.com/analyse/amzn > Figures are true as of the date above and the page is rebuilt every hour. When you use one, cite the line above and link to the URL. ## Key facts - As of October 10, 2026, Amazon.com Inc. (AMZN) trades at $262.43, up 15.2% over the past year. - Its 52-week range runs from $196.00 to $287.20; the price is 8.6% below that high. - It is 8.6% below its all-time high of $287.20, reached in August 2026. - Over the 10 years to the end of September 2026, with dividends reinvested, it returned +495.1%, against +312.9% for the S&P 500 (SPY). - It sits 8.4% above its 200-day average of $242.15, the usual sign of a long-term uptrend. - Its 30-day volatility is 24.5% annualized, which we rate medium risk. - It has a trailing P/E of 21.1. ## About Amazon.com Inc. Amazon.com Inc. (AMZN) is a consumer cyclical company operating in internet retail. Results are tied to consumer spending, wage trends, and macro cycle strength. This analysis page tracks valuation context, trend strength, and downside risk over time. ## What the chart is saying In an uptrend, pressing toward $276.65 resistance. - Price is 1.3% above its 50-day average and 8.4% above its 200-day. - RSI at 59 is neither stretched nor washed out. - The nearest ceiling is $276.65 (+5.4%), the nearest floor $257.84 (-1.7%). ### Support and resistance - Resistance near $276.65, 5.4% above the last close (the price turned there 2 times in the last year). - Support near $257.84, 1.7% below the last close (the price turned there 4 times in the last year). - Support near $247.09, 5.8% below the last close (the price turned there 5 times in the last year). ## Which ETFs hold it AMZN is in 11 of the 30 ETFs we track. It weighs most in XLY: 23.1% of the fund, holding #1 of 47. - [XLY holdings](https://portfolio-terminal.com/etf/xly/holdings): 23.1% of the fund, holding #1 of 47 (SPDR, September 24, 2026) - [VUG holdings](https://portfolio-terminal.com/etf/vug/holdings): 4.76% of the fund, holding #5 of 147 (Vanguard, August 31, 2026) - [QQQ holdings](https://portfolio-terminal.com/etf/qqq/holdings): 4.07% of the fund, holding #6 of 101 (Invesco, September 24, 2026) - [QQQM holdings](https://portfolio-terminal.com/etf/qqqm/holdings): 4.05% of the fund, holding #6 of 102 (Invesco, October 1, 2026) - [VOO holdings](https://portfolio-terminal.com/etf/voo/holdings): 3.84% of the fund, holding #4 of 505 (Vanguard, August 31, 2026) - [SPY holdings](https://portfolio-terminal.com/etf/spy/holdings): 3.69% of the fund, holding #4 of 504 (SPDR, September 24, 2026) - [IVV holdings](https://portfolio-terminal.com/etf/ivv/holdings): 3.68% of the fund, holding #4 of 503 (iShares, September 24, 2026) - [VTI holdings](https://portfolio-terminal.com/etf/vti/holdings): 3.40% of the fund, holding #4 of 3,503 (Vanguard, August 31, 2026) - [DIA holdings](https://portfolio-terminal.com/etf/dia/holdings): 2.89% of the fund, holding #15 of 30 (SPDR, September 24, 2026) - [ARKK holdings](https://portfolio-terminal.com/etf/arkk/holdings): 2.17% of the fund, holding #20 of 45 (ARK Invest, September 25, 2026) - [JEPI holdings](https://portfolio-terminal.com/etf/jepi/holdings): 1.83% of the fund, holding #5 of 119 (J.P. Morgan, September 24, 2026) Source: each issuer's full holdings file (August 31 to October 1, 2026), matched on the company's ISIN. ## Famous investors who hold it AMZN is in the latest 13F of 9 of the 15 famous investors we follow. Seth Klarman (Baupost Group) holds the most of it: 16.5% of the portfolio, position #1 of 23, as of Q2 2026. It is Seth Klarman's largest position. It is also the largest position of David Tepper and George Soros. - [Seth Klarman (Baupost Group)](https://portfolio-terminal.com/gurus/KLARMAN): 16.5% of the portfolio, position #1 of 23 (Q2 2026 13F, filed August 13, 2026) - [David Tepper (Appaloosa)](https://portfolio-terminal.com/gurus/TEPPER): 15.4% of the portfolio, position #1 of 27 (Q2 2026 13F, filed August 14, 2026) - [Bill Ackman (Pershing Square)](https://portfolio-terminal.com/gurus/ACKMAN): 10.5% of the portfolio, position #4 of 14 (Q2 2026 13F, filed August 14, 2026) - [Chase Coleman (Tiger Global Management)](https://portfolio-terminal.com/gurus/COLEMAN): 9.62% of the portfolio, position #2 of 46 (Q2 2026 13F, filed August 14, 2026) - [Dan Loeb (Third Point)](https://portfolio-terminal.com/gurus/LOEB): 8.91% of the portfolio, position #3 of 39 (Q2 2026 13F, filed August 14, 2026) - [George Soros (Soros Fund Management)](https://portfolio-terminal.com/gurus/SOROS): 3.46% of the portfolio, position #1 of 261 (Q2 2026 13F, filed August 14, 2026) - [Stanley Druckenmiller (Duquesne Family Office)](https://portfolio-terminal.com/gurus/DRUCKENMILLER): 2.48% of the portfolio, position #10 of 94 (Q2 2026 13F, filed August 14, 2026) - [Ray Dalio (Bridgewater Associates)](https://portfolio-terminal.com/gurus/DALIO): 1.98% of the portfolio, position #6 of 992 (Q2 2026 13F, filed August 14, 2026) - [Renaissance Technologies (Founded by Jim Simons)](https://portfolio-terminal.com/gurus/SIMONS): 0.75% of the portfolio, position #12 of 2,931 (Q2 2026 13F, filed August 13, 2026) Source: each investor's latest Form 13F filed with the SEC (Q2 2026); long US positions, shares only, as a share of everything the filing reports. ## Research that mentions it - [Stock market week in review, Oct. 5–9, 2026: two records, then an AI scare](https://portfolio-terminal.com/blog/stock-market-week-in-review-october-9-2026) (2026-10-10) - [Anthropic IPO leak: $4.6B in revenue, but what does $42B in losses mean?](https://portfolio-terminal.com/blog/anthropic-ipo-leak-revenue-losses-2026) (2026-09-29) ## Compare - [AMZN vs MSFT](https://portfolio-terminal.com/compare/amzn-vs-msft) - [AMZN vs WMT](https://portfolio-terminal.com/compare/amzn-vs-wmt) Interactive chart, fundamentals and peers: https://portfolio-terminal.com/analyse/amzn